The Art of (Brand) Storytelling

A session at HighEdWeb Michigan 2013

Monday 20th May, 2013

4:00pm to 4:50pm (LMT)

Stories have the power to move people. Inspire others. Even change lives. And every higher education institution has stories to tell. It’s how we connect with one another and with our stakeholders. It’s how, together, we help make sense of and even change our world. Knowing your university’s stories and telling them well can make the difference between passionate—and passive—alumni, donors, students and friends.

This presentation will offer practical tips, examples, and advice to help you discover and tell your institution’s stories in creative, compelling, and effective ways—across print and digital platforms. We’ll also talk about the crucial role that content strategy can play in building your university’s brand loyalty and driving your stakeholders to action.

About the speaker

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Dawn Pick Benson

Content writer & strategist, meticulous editor, macchiato drinker—convinced one day I WILL ride the Trans Siberian Railway. Owner, dpb communications LLC. bio from Twitter

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Time 4:00pm4:50pm LMT

Date Mon 20th May 2013

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