Making a Case with Social Media Analytics

A session at HighEdWeb Michigan 2013

Tuesday 21st May, 2013

8:30am to 9:20am (LMT)

Social media is becoming a more and more important aspect of marketing for organizations. But leadership always want to know, “What’s the ROI?” or “How is this impacting enrollment or student retention?” No longer are the number of social messages sent or how many people are engaging important. It’s time to dig deeper!

This session will show how to take a deeper look at what your numbers are really telling you, what your trends are, and what you can do with this information. We’ll tie together the numbers you keep reporting to what the leadership needs to know.

About the speaker

This person is speaking at this event.
Lane Joplin

Grad Student, Full time worker, marathon chaser, gluten free. My tweets are my own. bio from Twitter

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Time 8:30am9:20am LMT

Date Tue 21st May 2013

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