Tuesday 21st May, 2013
10:30am to 11:20am
We have established that content strategy is a critical effort that ensures the success of our strategic communication goals. We know that we have to manage the content strategy to coordinate web editorial efforts and technology applications to finally deliver timely quality content to our audience. Many times, leadership is not aware of the amount of effort that needs to be dedicated to content strategy, especially if we don’t have consistent methods to demonstrate the real value that it brings.
This session will demonstrate how a plan for sustainable web content strategy involving leadership and follow-through may be beneficial.
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