Can Your Web Content Strategy Survive Its Course in Higher Ed?

A session at HighEdWeb Michigan 2013

Tuesday 21st May, 2013

10:30am to 11:20am (LMT)

We have established that content strategy is a critical effort that ensures the success of our strategic communication goals. We know that we have to manage the content strategy to coordinate web editorial efforts and technology applications to finally deliver timely quality content to our audience. Many times, leadership is not aware of the amount of effort that needs to be dedicated to content strategy, especially if we don’t have consistent methods to demonstrate the real value that it brings.

This session will demonstrate how a plan for sustainable web content strategy involving leadership and follow-through may be beneficial.

About the speaker

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Terry Patterson

Web Team Lead - Purdue Vet Med

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Time 10:30am11:20am LMT

Date Tue 21st May 2013

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