Quantify Your Social Media Efforts to Measure ROI

A session at HighEdWeb New England

Monday 18th March, 2013

1:45pm to 1:55pm (EST)

Making data-driven statements about the outcomes of your social media activities can be challenging. Attend this lightning talk to hear one school’s strategy and key metrics they use to measure social media engagement, effectiveness, reach, and enrollment-related conversions.

This talk will offer tangible practices anyone can implement at their home institution to take their social media reporting to the next level. It’s not about number of “likes”, “retweets”, or “pins”. Learn what it takes to be a rockstar with your social data.

About the speaker

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A Collection of Space Dust in the Form of a Geek; Director of New Media for a Small College

Next session in Morrison/Andreola

2pm Shotgunning Teh Awesome Redux by Robin2go

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Time 1:45pm1:55pm EST

Date Mon 18th March 2013

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