Using Brand-Driven Content Strategy to Strengthen and Sell UX

A session at IA Summit 2013

Thursday 4th April, 2013

1:30pm to 5:30pm (EST)

Facing feature creep and disagreements among stakeholders? Are you trying to incorporate a blog, Twitter feed, or curated content because the CMO likes it… or because it fits your communication goals? You need to get a grip on content, the people who make it—and the brand they want to establish. Enter brand-driven content strategy: complement your user-centered design techniques in the workshop that will empower you with the questions, tools, and exercises to implement it.

About the speaker

This person is speaking at this event.
Margot Bloomstein

Brand and content strategist; principal of Appropriate, Inc.; and author of Content Strategy at Work. Yes, I'd like to meet your dog!

Margot Bloomstein at previous events

5 attendees

  • Beth Bacon
  • Ignacio Garcia-Huidobro
  • Margot Bloomstein
  • Paul McAleer
  • Lisa Maria Martin

2 trackers

  • amy knox
  • Kevin M. Hoffman

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Time 1:30pm5:30pm EST

Date Thu 4th April 2013

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Books by speaker

  • Content Strategy at Work

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