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Putting the Content Into Content Strategy – Effective Writing for Interactive Media

A session at IA Summit 2013

Thursday 4th April, 2013

8:30am to 12:30pm (EST)

In just four hours, Eric will show you how to create findable, scanable, skimable, and useful on-line content. This is the stuff that creates understanding, builds trust, and increases conversion rates.

About the speaker

This person is speaking at this event.
Eric Reiss

Author. Flâneur. Curmudgeon. Business optimizer. Maker of millionaires. CEO of The FatDUX Group. bio from Twitter

Next session in Essex A

1:30pm Using Brand-Driven Content Strategy to Strengthen and Sell UX by Margot Bloomstein

Eric Reiss at other events

4 attendees

  • Beth Bacon
  • Eric Reiss
  • Kevin M. Hoffman
  • Lea Taylor Refice

2 trackers

  • Adriana Machado
  • Allison Menjivar

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When

Time 8:30am12:30pm EST

Date Thu 4th April 2013

Session Hash Tag

#EffectiveContent

Short URL

lanyrd.com/sccpct

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Books by speaker

  • Usable Usability
  • The Compleat Talking Machine
  • Practical Information Architecture

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