Putting the Content Into Content Strategy – Effective Writing for Interactive Media

A session at IA Summit 2013

Thursday 4th April, 2013

8:30am to 12:30pm (EST)

In just four hours, Eric will show you how to create findable, scanable, skimable, and useful on-line content. This is the stuff that creates understanding, builds trust, and increases conversion rates.

About the speaker

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Eric Reiss

Author. Flâneur. Curmudgeon. Business optimizer. Maker of millionaires. CEO of The FatDUX Group. bio from Twitter

Next session in Essex A

1:30pm Using Brand-Driven Content Strategy to Strengthen and Sell UX by Margot Bloomstein

Eric Reiss at other events

4 attendees

  • Beth Bacon
  • Eric Reiss
  • Kevin M. Hoffman
  • Lea Taylor Refice

2 trackers

  • Adriana Machado
  • Allison Menjivar

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Time 8:30am12:30pm EST

Date Thu 4th April 2013

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Books by speaker

  • Usable Usability
  • The Compleat Talking Machine
  • Practical Information Architecture

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