User Experience Architecture in a Cross-Channel World

A session at IA Summit 2013

Friday 5th April, 2013

10:30am to 11:15am (EST)

One of the dirty secrets about cross-channel UX is we’ve always worked cross-channel. What’s changed is how much — and how well — we can impact the cross-channel experience.

In this presentation, I’ll share lessons learned since my first cross-channel project eight years ago. Those eight years have revealed three principles that should guide all of your cross-channel work.

With those three principles in mind, we’ll examine four tools you can use to help guide and improve the cross-channel user experience at your organization. We’ll include real-world examples, as well as templates you can use to integrate these tools into your process.

Once we’re done, new and intermediate-level designers will have added a set of tools and strategies to their toolbox they can use Monday morning. You’ll have learned how to mold better experiences across your entire organization.

About the speaker

This person is speaking at this event.
Austin Govella

UX architect and designer.... Co-author of 'IA: Blueprints for the Web'.... dark chocolate with cayenne pepper: dark, bitter, and hot. bio from Twitter

Next session in Harborside Ballroom C

11:30am Designing with Sensors: Creating Adaptive Experiences by Avi Itzkovitch

Austin Govella at previous events

62 attendees

  • Andrew Capozzi
  • Alicia Raciti
  • Atsushi HASEGAWA, Ph.D.
  • Alex Atienza
  • Amanda Schonfeld
  • Amy Fries
  • amy knox
  • Andy McCraw
  • Austin Govella
  • Aya Izraely-Levi
  • Natalie Kurz
  • Beth Klem
  • Brenda Janish
  • Catharine Robertson
  • Chetan Bagga
  • Colleen Brazil
  • Chris Farnum
  • Lauren Evoy Davis
  • David Sparks
  • eduardo steiner
  • Evan Prowten
  • Eric Bell
  • Erika Mosher
  • Pam Griffith
  • Catriona Cornett
  • Jessica Royals
  • Jim Housden
  • Jim Lane
  • Joel Tachau
  • Kaytee Nesmith
  • Kelani Nichole
  • Lauren Burke
  • Lynn Cheryan
  • Lissa Richards
  • Naa Marteki Reed
  • martijn van loon
  • Mike Bifulco
  • Michael Carvin
  • Faddis!
  • Michael Mooney
  • Michele Ann Jenkins
  • Beth Walsh Zuniga
  • Murray Thompson
  • NetApp_Millie
  • Patrick Lowery
  • Peter Gallo
  • Rebecca (Jankowski) Pugliese
  • Rebecca Viser
  • Rhonda (DeLucia) Ranney
  • Sabrina Ray
  • Sanchit Gupta
  • Sarah Deighan
  • Serenella
  • Sarah Folkes
  • shelby bower
  • Sumier Phalake
  • Keith Anderson
  • Susan Iovenitti
  • Jamie Thomson
  • Vytas Bradunas
  • Warren Fallwell
  • Weimin Hou

13 trackers

  • Adriana Machado
  • Andrew J Wright
  • aviva rosenstein
  • Diane Millican
  • Jared Schwartz
  • Kaleem
  • Kevin M. Hoffman
  • mrgcohen
  • Stuart Maxwell
  • Tammy Greene
  • Thomas Vander Wal
  • Stephanie Schuhmacher
  • Yuichi Inobori

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Time 10:30am11:15am EST

Date Fri 5th April 2013


Harborside Ballroom C, Baltimore Marriott Waterfront

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Books by speaker

  • Information Architecture

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