Stakeholder Persuasion

A session at IA Summit 2013

Friday 5th April, 2013

2:10pm to 2:30pm (EST)

Using User Research to Convince Stakeholders

Everyone who has worked with large corporate clients knows how hard it can be to align a group of stakeholders and get them all to agree. They’re often hardly engaged in the project itself, and they are hard to convince when it comes to design decisions. In the past, we’ve worked with a number of these types of clients, and we have found a few ways to get the stakeholders more engaged. Next to that, we have learned to speak their language (sort of), which helps tremendously when you need to convince them that your solution is actually better.

In this presentation Jacco and Martijn will tell you how they have used different forms of user research to address these issues and use examples from recent project to illustrate their way of working.

About the speakers

This person is speaking at this event.
Martijn van Loon

user experience designer. co-creator. interaction design. data visualisation. cycling. bbq fanatic. bio from Twitter

This person is speaking at this event.
Jacco Nieuwland

Freelance concept & interaction designer in Amsterdam, NL bio from Twitter

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85 attendees

  • agkenner
  • Amber D
  • Allison Menjivar
  • Amy Fries
  • Andrew Pucci
  • Andy McCraw
  • AnneMarie Lock
  • Ashley (Pearson) Borelli
  • Brenda Janish
  • Jeon
  • Cara Ferraro
  • Carrie Hane
  • Cathy Galecki
  • Chiara Ogan
  • Chuck Augello
  • Carol Steinberg
  • Falguni Shah
  • Christian Sosa-Lanz
  • Dalia R Levine
  • Dave Burke
  • Lauren Evoy Davis
  • David Sparks
  • Elena Babenko
  • eduardo steiner
  • Erika Mosher
  • Ferry den Dopper
  • Greg Lawson
  • Yeori Yoon
  • Pam Griffith
  • Pei-Hsiu Tan
  • Catriona Cornett
  • Jessica Ivins
  • Julia Finkelstein
  • Jody
  • Jim Housden
  • Jacco Nieuwland
  • Johnny Schroepfer
  • Kaytee Nesmith
  • Keith Instone
  • Suzanne Kafantaris
  • Keri (Jones) Aman
  • Katie
  • Kevin M. Hoffman
  • Katherine
  • Kim Field
  • Lashanda Hodge
  • Lauren Burke
  • Lesley Humphreys
  • Lissa Richards
  • Maggie DeYoung
  • Marie Joyce
  • martijn van loon
  • Mike Bifulco
  • Megan Larsen
  • Michael Mooney
  • Beth Walsh Zuniga
  • Murray Thompson
  • NetApp_Millie
  • Pamela Ridgway
  • Peter Gallo
  • John Cruice
  • Melanie
  • R Deprey
  • Rebecca (Jankowski) Pugliese
  • Rebecca Viser
  • Rob Fay
  • Rachel VH
  • Sanchit Gupta
  • Scott Kubie
  • Scott Root
  • Serenella
  • Sarah Folkes
  • Bogdan Stanciu
  • Sumier Phalake
  • Susan Iovenitti
  • Shoko Yonekawa
  • Tammy Greene
  • Teresa Rench
  • Teresa Derrick
  • Traci Lepore
  • Jamie Thomson
  • Thomas Vander Wal
  • Vytas Bradunas
  • Yuichi Inobori
  • Yukiko (Kashiwai) Iwamoto

9 trackers

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  • Julia Stewart
  • pechluck
  • Stuart Maxwell
  • Valeska O'Leary
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Time 2:10pm2:30pm EST

Date Fri 5th April 2013

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