Friday 5th April, 2013
2:45pm to 3:30pm
For an organization to maintain its creativity and innovate, it must have nerve. Teams who feel the positive and negative effects of their choices throughout the creative process iterate, learn, and improve faster. In this session, Samuel Bowles will explore how his team has applied human-centered design principles to build nerve endings into their organization. He will describe the power of incentives by sharing successes, failures, and surprises along the path to implementing them. Learn how to design nerve endings for your organization, maintain morale in the face of the “tyranny of the billable hour”, and manage the tension between transparency and efficiency.
Whether you are a business leader or a practitioner, you will leave this talk with ideas on how to encourage the evolution of a powerful (and profitable) design culture within your organization.
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