When Too Many Is Just Enough: Citizen Engagement and Federal Government Websites

A session at IA Summit 2013

Friday 5th April, 2013

2:45pm to 3:30pm (EST)

Minimum samplings are necessary to ensure the validity and statistical significance of usability studies. But too large a sampling creates more work without increasing significance or validity. Nevertheless, there is a case to be made for casting a wide net and engaging a larger audience than is necessary to actively engage users.

Today, IAs and usability professionals are employing large-scale online usability studies to promote President Obama’s Digital Government Strategy (DGS) and its goal of citizen-centric websites. This presentation will consider how users drive change on private vs. public websites, provide an overview of the DGS, and dive into real-world examples of usability-driven citizen engagement on federal websites. It will discuss appropriate tools and techniques (including recruiting) and important considerations for successful large-scale usability studies (methodology, scope, the UX lifecycle, etc.). And importantly, the presentation will weigh in on the logistical, technical, quantitative, and qualitative challenges of this approach.

About the speaker

This person is speaking at this event.
Jeffrey Ryan Pass

Balding monkey. Likes digital watches (and user experience).

Next session in Harborside Ballroom C

4pm What We Can Learn From Digital Outcasts by Kel Smith

Jeffrey Ryan Pass at previous events

31 attendees

  • Jenn Downs
  • Beth Bacon
  • Chiara Ogan
  • Carol Steinberg
  • Chris Oliver
  • Chris Farnum
  • Dalia R Levine
  • Eunjung Lee
  • Erika Mosher
  • Eunjung Lee
  • Sunghyun Jang(장성현)
  • J.D. Welch
  • Jeffrey Ryan Pass
  • Jeremy Burton
  • Johnny Schroepfer
  • Kaytee Nesmith
  • Kelani Nichole
  • Kevin M. Hoffman
  • Lisa Fast
  • Marcia Morelli
  • Megan Larsen
  • Faddis!
  • Michele Ann Jenkins
  • Peter Morville
  • Noreen Whysel
  • Jacqui Olkin
  • Rob Fay
  • Rachel VH
  • Samara
  • Scott Root
  • Sarah Folkes

8 trackers

  • Atwilmoth
  • aviva rosenstein
  • Brian Price
  • Jared Schwartz
  • Kaleem
  • Murray Thompson
  • Tammy Greene
  • Thomas Vander Wal

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Time 2:45pm3:30pm EST

Date Fri 5th April 2013


Harborside Ballroom C, Baltimore Marriott Waterfront

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