Friday 5th April, 2013
2:45pm to 3:30pm
Minimum samplings are necessary to ensure the validity and statistical significance of usability studies. But too large a sampling creates more work without increasing significance or validity. Nevertheless, there is a case to be made for casting a wide net and engaging a larger audience than is necessary to actively engage users.
Today, IAs and usability professionals are employing large-scale online usability studies to promote President Obama’s Digital Government Strategy (DGS) and its goal of citizen-centric websites. This presentation will consider how users drive change on private vs. public websites, provide an overview of the DGS, and dive into real-world examples of usability-driven citizen engagement on federal websites. It will discuss appropriate tools and techniques (including recruiting) and important considerations for successful large-scale usability studies (methodology, scope, the UX lifecycle, etc.). And importantly, the presentation will weigh in on the logistical, technical, quantitative, and qualitative challenges of this approach.
Balding monkey. Likes digital watches (and user experience).
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