Why We Share: Communicating Social Engagement

A session at IA Summit 2013

Friday 5th April, 2013

4:00pm to 4:45pm (EST)

We are increasingly asked to design for social engagement with features like following, commenting, and the critical piece of the viral web, sharing. Tweets, status updates, and content forwards are woven into many of the products and services we use every day, but do we really understand what makes people want to share in the first place? And how do you communicate to stakeholders about what is actually share-worthy? This is where our unique blend of behavioral understanding and design context can translate into magic. Getting people to share can help you spread a particular message, create a community around a topic, and even drive conversion, but first you have to help clients understand the importance of share-worthy content and design a situation that truly encourages sharing. This session examines the main psychological motivations that drive people to share and provides guidelines for creating inspired sharing frameworks.

About the speaker

This person is speaking at this event.
Angel Anderson

CEO @NailSnaps Prior @CPBgroup, @HUGEinc I ❤️ UX Design, IxD, karaoke, travel, gardening, optimism, pumpkin ☕️, electro + indie. ENTJ bio from Twitter

Angel Anderson at previous events

76 attendees

  • Aaron Irizarry
  • Andrew Capozzi
  • agkenner
  • Atsushi HASEGAWA, Ph.D.
  • alberta soranzo
  • Amanda Schonfeld
  • Amy Fries
  • Amy (Jimenez) Marquez
  • Andrew Hinton
  • Angel Anderson
  • AnneMarie Lock
  • Cara Ferraro
  • Cathy Galecki
  • Chui Chui Tan
  • Falguni Shah
  • Christian Sosa-Lanz
  • Dave Peterson
  • Dina Lewis, CAE
  • Donna Lichaw
  • Annie Drynan
  • eduardo steiner
  • Eunjung Lee
  • erin
  • Evan Prowten
  • Eric Wiley
  • Erika Mosher
  • Eunjung Lee
  • Marko Mrdjenovič
  • Giles Colborne
  • Greg Lawson
  • Harley Jessop
  • Sunghyun Jang(장성현)
  • Jeremy Burton
  • Jessica Royals
  • Julia Finkelstein
  • Jim Housden
  • Jim Lane
  • Joan E. McCarthy
  • Johnny Schroepfer
  • Jason Huff
  • Julie Guinn
  • Kaytee Nesmith
  • Kelani Nichole
  • Suzanne Kafantaris
  • Katie
  • Kevin M. Hoffman
  • Kim Field
  • Lauren Burke
  • Lissa Richards
  • Marcia Morelli
  • christian crumlish
  • Megan Larsen
  • Michael Mooney
  • Sergio Martinez
  • David Whittle
  • Matt Moore
  • Murray Thompson
  • NetApp_Millie
  • Andrea Mignolo
  • Melanie
  • Rebecca (Jankowski) Pugliese
  • Rebecca Viser
  • Scott Root
  • Sarah Folkes
  • Bennett King
  • Bogdan Stanciu
  • Sumier Phalake
  • Suzanne Kafantaris
  • Tamour Khan
  • Teresa Derrick
  • Tim Caynes
  • Carrie Grey
  • Vilma Jarvinen
  • Avi Itzkovitch
  • John Yuda
  • Yuichi Inobori

12 trackers

  • Michael Adcock
  • Allison Menjivar
  • Andrew Pucci
  • Natalie Kurz
  • Brad Nunnally
  • Carol Steinberg
  • Jared Schwartz
  • Kaleem
  • Kyle Soucy
  • Stuart Maxwell
  • Thomas Vander Wal
  • athena

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Time 4:00pm4:45pm EST

Date Fri 5th April 2013


Harborside Ballroom B, Baltimore Marriott Waterfront

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