Typography is Information Architecture – How a Better Understanding of Type Goes a Long Way

A session at IA Summit 2013

Saturday 6th April, 2013

11:15am to 12:00pm (EST)

Typography has always had an interesting relationship with information architecture – it’s impossible to imagine information, content, and media without it. Jan Tschichold famously quoted that “Perfect typography is certainly the most elusive of all arts,” but we don’t all have to be type experts to benefit from it. Instead, good understanding of typography can bring real depth to our work and have broad applications.

In this talk, we’ll go back in time to the printing industry, an older form of information architecture, to glean lessons still applicable today. We’ll also cover some typographic theory and practice and how it relates to the design of information systems and digital interfaces. Finally, we’ll explore some case studies to see how applying good understanding of typography in IA can make an impact on the user experience.

About the speaker

This person is speaking at this event.
Boon Yew Chew

XD manager @ SapientNitro, IxDA board director, Sketchnoter. Has a brain in his stomach. bio from Twitter

Next session in Harborside Ballroom B

1:30pm Stories to Stories by Stuart Curran

Boon Yew Chew at previous events

62 attendees

  • Samantha Bailey
  • Andrew Capozzi
  • Alicia Raciti
  • Amanda Schonfeld
  • Amy Rubino
  • Amy Fries
  • Angel Anderson
  • Anthony Sciantarelli
  • Natalie Kurz
  • Boon Chew
  • Brian Hoffman
  • Cara Ferraro
  • Chiara Ogan
  • Christian Sosa-Lanz
  • David Sparks
  • Dina Lewis, CAE
  • David Robins
  • Elena Babenko
  • eduardo steiner
  • Mark Johnson
  • Ferry den Dopper
  • Marko Mrdjenovič
  • Greg Lawson
  • Yeori Yoon
  • Pam Griffith
  • Harley Jessop
  • James Melzer
  • Jim Housden
  • Jim Lane
  • Joel Tachau
  • Johnny Schroepfer
  • Jason Huff
  • Kaytee Nesmith
  • Suzanne Kafantaris
  • Keri (Jones) Aman
  • Kim Field
  • kristina
  • Lauren Burke
  • Naa Marteki Reed
  • Michele Ann Jenkins
  • mrgcohen
  • nicolelarue
  • Patrick Lowery
  • Paul McAleer
  • R Deprey
  • Rebecca (Jankowski) Pugliese
  • Rebecca Viser
  • Rhonda (DeLucia) Ranney
  • Rob Fay
  • Rachel VH
  • Sandra Lloyd
  • Sarah Deighan
  • Sumier Phalake
  • Shoko Yonekawa
  • Tamour Khan
  • Teresa Derrick
  • Traci Lepore
  • Valeska O'Leary
  • Vauxhall Show
  • Vilma Jarvinen
  • Vytas Bradunas
  • Avi Itzkovitch

11 trackers

  • Beth Klem
  • Brian Price
  • Erika Mosher
  • Jessica Royals
  • Jaimi J.J. Kercher
  • Julia Stewart
  • Kaarin Hoff
  • Kaleem
  • Lesley Humphreys
  • Murray Thompson
  • Thomas Vander Wal

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Time 11:15am12:00pm EST

Date Sat 6th April 2013


Harborside Ballroom B, Baltimore Marriott Waterfront

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