Selling Design To Human Beings – 13 Communication Anti-Patterns Resolved

A session at IA Summit 2013

Saturday 6th April, 2013

1:30pm to 2:15pm (EST)

This session encourages designers and researchers to examine how they communicate their ideas. While we champion the end user as UX professionals, we often don’t extend that level of empathy and understanding to clients, business, or development teams. Instead we often consider them the problem, not part of the solution, to bringing a great design into the world. Having bridged the gap between design, development, and business, the presenters are passionate about aligning the disciplines more closely to create shared goals, language, and metrics of success.

James and Martina will provide practical tips on how to identify and overcome anti-patterns in design communication, and how to take ownership of guiding ideas from inception through to product delivery. Participants will leave feeling empowered to take charge of selling their design to cross-disciplinary project teams and stakeholders.

About the speakers

This person is speaking at this event.
Martina Schell

UX strategy, design & research. Lean/agile cultural change agent. Author @13antipatterns. Startup mentor. Co-founder @UXTuesday. Foodie, traveller, pony lover. bio from Twitter

This person is speaking at this event.
James O'Brien

UX Consultant, Sparrk

James is a UX Designer and experienced Agile practitioner. He loves to create exceptional products and can often be found complaining on Twitter about the frustrations that get in the way. In the last ten years he’s worked with agencies, enterprise codeshops and independent start-ups, always preaching the importance of designing for the user.

James lives on a rusty Dutch barge moored by Tower Bridge. He doesn’t do anything in his spare time because he lives on a rusty Dutch barge, so he never gets any spare time. When he’s lucky, he sleeps. He usually smells faintly of diesel.

Next session in Harborside Ballroom D

2:30pm Unicorns and Other Wild Things by Alberta Soranzo

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57 attendees

  • Samantha Bailey
  • Anne Aretz
  • Andrew Capozzi
  • Amber D
  • Alex Atienza
  • Amanda Schonfeld
  • Amber Lee
  • Allison Menjivar
  • Amy Fries
  • Andrew Pucci
  • Angel Anderson
  • Beth Klem
  • Brian Hoffman
  • Dan B.
  • Cara Ferraro
  • Christopher Boetticher
  • Chuck Augello
  • Dave Burke
  • Dave Peterson
  • Fred Bergman
  • Dina Lewis, CAE
  • Donna Lichaw
  • Annie Drynan
  • erin
  • Hallie Wilfert
  • Harley Jessop
  • Catriona Cornett
  • Jessica Royals
  • Julia Finkelstein
  • Jody
  • Joan E. McCarthy
  • Kat Jayne
  • Suzanne Kafantaris
  • Keri (Jones) Aman
  • Katie
  • kristina
  • Maggie DeYoung
  • Naa Marteki Reed
  • Michael Carvin
  • christian crumlish
  • Michele Ann Jenkins
  • Matt Moore
  • Beth Walsh Zuniga
  • Patrick Lowery
  • pechluck
  • Martina Hodges-Schell
  • Prudvi Raj Dommaraju Ravindranath
  • R Deprey
  • Rebecca (Jankowski) Pugliese
  • Rebecca Viser
  • Sabrina Ray
  • Scott Root
  • James O'Brien
  • Shoko Yonekawa
  • Teresa Rench
  • Vytas Bradunas
  • Yuichi Inobori

13 trackers

  • amy knox
  • Andrew J Wright
  • aviva rosenstein
  • Boon Chew
  • eduardo steiner
  • Jared Schwartz
  • Julia Stewart
  • Kaleem
  • Kevin M. Hoffman
  • Murray Thompson
  • Tammy Greene
  • Valeska O'Leary
  • Stephanie Schuhmacher

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Time 1:30pm2:15pm EST

Date Sat 6th April 2013


Harborside Ballroom D, Baltimore Marriott Waterfront

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