Saturday 6th April, 2013
1:30pm to 2:15pm
This session encourages designers and researchers to examine how they communicate their ideas. While we champion the end user as UX professionals, we often don’t extend that level of empathy and understanding to clients, business, or development teams. Instead we often consider them the problem, not part of the solution, to bringing a great design into the world. Having bridged the gap between design, development, and business, the presenters are passionate about aligning the disciplines more closely to create shared goals, language, and metrics of success.
James and Martina will provide practical tips on how to identify and overcome anti-patterns in design communication, and how to take ownership of guiding ideas from inception through to product delivery. Participants will leave feeling empowered to take charge of selling their design to cross-disciplinary project teams and stakeholders.
UX strategy, design & research. Lean/agile cultural change agent. Author @13antipatterns. Startup mentor. Co-founder @UXTuesday. Foodie, traveller, pony lover. bio from Twitter
UX Consultant, Sparrk
James is a UX Designer and experienced Agile practitioner. He loves to create exceptional products and can often be found complaining on Twitter about the frustrations that get in the way. In the last ten years he’s worked with agencies, enterprise codeshops and independent start-ups, always preaching the importance of designing for the user.
James lives on a rusty Dutch barge moored by Tower Bridge. He doesn’t do anything in his spare time because he lives on a rusty Dutch barge, so he never gets any spare time. When he’s lucky, he sleeps. He usually smells faintly of diesel.
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