Saturday 6th April, 2013
2:30pm to 2:50pm
Internal collaboration is difficult when experiences are complex and when the collaborators bring differing perspectives, skills, and goals. In the world of advertising, we live these tensions daily. Be a champion for the consumer. Make money for your clients. Design and create emotional, rich experiences that people can value for years. Avoid manipulating decisions and behaviors in the interest of satisfying shallow, fleeting urges today.
Inside agencies, what disciplines have the skills to strike an ideal balance between these conflicting demands? Who is best positioned to grapple and lead teams in the appropriate direction. John Balz & Johnny Schroepfer’s experience together shows that collaborations that involve professionals with specialized skills in behavioral economics and information architecture are best equipped to navigate challenging design projects. The choice architecture backgrounds of both disciplines serve as natural complements that help reach solutions to satisfy users and clients.
Former Nudge researcher John Balz who now works in the world of advertising & marketing. firstname.lastname@example.org
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