Beyond Good & Evil: How Behavioral Economics & User Experience Create Transformative Design Ideas

A session at IA Summit 2013

Saturday 6th April, 2013

2:30pm to 2:50pm (EST)

Internal collaboration is difficult when experiences are complex and when the collaborators bring differing perspectives, skills, and goals. In the world of advertising, we live these tensions daily. Be a champion for the consumer. Make money for your clients. Design and create emotional, rich experiences that people can value for years. Avoid manipulating decisions and behaviors in the interest of satisfying shallow, fleeting urges today.

Inside agencies, what disciplines have the skills to strike an ideal balance between these conflicting demands? Who is best positioned to grapple and lead teams in the appropriate direction. John Balz & Johnny Schroepfer’s experience together shows that collaborations that involve professionals with specialized skills in behavioral economics and information architecture are best equipped to navigate challenging design projects. The choice architecture backgrounds of both disciplines serve as natural complements that help reach solutions to satisfy users and clients.

About the speakers

This person is speaking at this event.
John Balz

Former Nudge researcher John Balz who now works in the world of advertising & marketing. nudgeblog@gmail.com

This person is speaking at this event.
Johnny Schroepfer

I realized I wanted to change the web in 1996. It's Sh-rep-fer.

Next session in Harborside Ballroom B

2:55pm Using Abstraction to Increase Clarity by Kaarin Hoff

32 attendees

  • Samantha Bailey
  • Anne Aretz
  • Abby "The IA" Covert
  • Andrew Capozzi
  • Amber Lee
  • Jeon
  • Christian Sosa-Lanz
  • David Sparks
  • David Robins
  • Erika Mosher
  • Jody
  • Jacco Nieuwland
  • Joel Tachau
  • Johnny Schroepfer
  • Suzanne Kafantaris
  • Katie
  • Lauren Burke
  • Michael Carvin
  • Faddis!
  • Beth Walsh Zuniga
  • Naila Haider
  • Nudge blog - John Balz
  • Pamela Ridgway
  • Rachel VH
  • Sabrina Ray
  • Sanchit Gupta
  • Samuel Mikel Bowles
  • Bennett King
  • Tamour Khan
  • Jamie Thomson
  • Vauxhall Show
  • Stephanie Schuhmacher

12 trackers

  • Amy Silvers
  • amy knox
  • Brad Nunnally
  • Boon Chew
  • Jaimi J.J. Kercher
  • Julia Stewart
  • Kaleem
  • Kevin M. Hoffman
  • Murray Thompson
  • Patrick Lowery
  • pechluck
  • Tammy Greene

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Time 2:30pm2:50pm EST

Date Sat 6th April 2013


Harborside Ballroom B, Baltimore Marriott Waterfront

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