A session at IA Summit 2013

Saturday 6th April, 2013

2:30pm to 3:15pm (EST)

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users?

Nir Eyal has constructed a framework for designing habit-forming products called “the hook model,” which gives product designers a new way for thinking of the necessary components of creating user behavior.

Participants will learn:

  • The common design patterns of habit-forming products.
  • The stages of habit formation and how to optimize for user retention.
  • A look at the psychology behind what drives user behavior and how to build products to cater to core human needs.

About the speaker

This person is speaking at this event.
Nir Eyal

I work on, advise, write, and teach about designing products that move people. Blogging at: nirandfar.com

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63 attendees

  • Andrew Capozzi
  • Alex Atienza
  • Amber Lee
  • Amy Fries
  • AnneMarie Lock
  • Ashley (Pearson) Borelli
  • Beth Klem
  • Brian Price
  • Cara Ferraro
  • Carolina Janovik
  • Carrianne Tuckley
  • Cathy Galecki
  • Chiara Ogan
  • Chuck Augello
  • Crystal Kubitsky
  • Chris Oliver
  • Christian Sosa-Lanz
  • Dave Peterson
  • Fred Bergman
  • Dina Lewis, CAE
  • Donna Lichaw
  • Annie Drynan
  • Eunjung Lee
  • Marko Mrdjenovič
  • Greg Lawson
  • Yeori Yoon
  • Harley Jessop
  • Sunghyun Jang(장성현)
  • Jessica Royals
  • Jim Lane
  • Joan E. McCarthy
  • Jason Huff
  • Julia Stewart
  • Julie Guinn
  • Kat Jayne
  • Kevin M. Hoffman
  • kristina
  • Lissa Richards
  • Marcia Morelli
  • Marie Joyce
  • Michael Mooney
  • Sergio Martinez
  • David Whittle
  • Beth Walsh Zuniga
  • mrgcohen
  • Yulia Wentling
  • Nir Eyal
  • Melanie
  • Prudvi Raj Dommaraju Ravindranath
  • Rob Fay
  • Samara
  • Sanchit Gupta
  • Susan Iovenitti
  • Tammy Greene
  • Teresa Rench
  • Teresa Derrick
  • Traci Lepore
  • Carrie Grey
  • Vauxhall Show
  • Vilma Jarvinen
  • Vytas Bradunas
  • Avi Itzkovitch
  • Yuichi Inobori

12 trackers

  • Samantha Bailey
  • Andrew Pucci
  • aviva rosenstein
  • Brad Nunnally
  • Boon Chew
  • Chris Farnum
  • brad smith
  • Jared Schwartz
  • Kyle Soucy
  • Maggie DeYoung
  • pechluck
  • Stuart Maxwell

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Time 2:30pm3:15pm EST

Date Sat 6th April 2013


Harborside Ballroom C, Baltimore Marriott Waterfront

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