Saturday 6th April, 2013
3:45pm to 4:30pm
Email, sales leads, art, Android malware – it seems everything has its own genome project these days. There’s a reason it was called the Music Genome Project and not the Genre-Specific Musical Attributes Taxonomy. Calling something a ‘genome project’ communicates something important – even for people with only the vaguest idea of what the Human Genome Project was and what might have been involved in mapping it.
We’ll look under the hood of this powerful metaphor and explore some reasons why it is so compelling. We’ll also explore some possible applications for UX practitioners. We may even make wild speculations about what a “UX genome project” might look like.
Digital Strategy with a IA toolkit. Poking Big Data with a stick to see if it jumps.
Sign in to add slides, notes or videos to this session