Your Mobile Experience Is Not Theirs

A session at IA Summit 2013

Sunday 7th April, 2013

9:55am to 10:15am (EST)

Your phone, and many of the apps on it, were probably designed by or for people living on the West Coast of the United States. But as the mobile phone market matures, consumers in Shanghai are becoming just as important as those in San Francisco. They’re not niche markets, they’re growth markets. How can a designer in Baltimore figure out how to create a mobile experience for a user in Bangkok?

This presentation will explore the reasons why the mobile experience in one country will never be the same as in other countries. This talk will also reveal interesting insights about how users in different countries use their mobile devices. I’ll help you understand the surprising similarities and differences between mobile users around the world and highlight elements which should be considered when designing for these users, including a model to help you plan your next international app or website.

About the speaker

This person is speaking at this event.
Chui Chui Tan

Experience and Culturalisation Consultant, Founder of @beyoglobal. Author of International User Research. Editor for @SmashingMag. bio from Twitter

Next session in Harborside Ballroom B

10:45am The Big Challenges of Small Data by Karl Fast

Chui Chui Tan at previous events

34 attendees

  • Yixiu Wu
  • Amber D
  • Andrew Pucci
  • Carrianne Tuckley
  • Catharine Robertson
  • Chetan Bagga
  • Cathy Galecki
  • Chui Chui Tan
  • Christian Sosa-Lanz
  • Duane Degler
  • Erika Mosher
  • Harley Jessop
  • James Melzer
  • Jeff Parks
  • Jason Huff
  • Kaytee Nesmith
  • Keri (Jones) Aman
  • kristina
  • Lauren Burke
  • Marcia Morelli
  • Marie Joyce
  • Michael Mooney
  • Naoko Kawachi
  • Nichole Pineau
  • nicolelarue
  • Peter Gallo
  • Sabrina Ray
  • Sanchit Gupta
  • Susan Iovenitti
  • Suzanne Kafantaris
  • Shoko Yonekawa
  • Tamour Khan
  • Vilma Jarvinen
  • Avi Itzkovitch

11 trackers

  • Allison Menjivar
  • aviva rosenstein
  • Beth Klem
  • Eric Bell
  • Kaleem
  • Kevin M. Hoffman
  • Megan Larsen
  • Michele Ann Jenkins
  • Thomas Vander Wal
  • athena
  • Yukiko (Kashiwai) Iwamoto

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Time 9:55am10:15am EST

Date Sun 7th April 2013


Harborside Ballroom B, Baltimore Marriott Waterfront

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