Product Is the New Big IA

A session at IA Summit 2013

Sunday 7th April, 2013

9:30am to 10:15am (EST)

Thirteen years ago Gayle Curtis likened a “Big Information Architect” to “an orchestra conductor or film director, conceiving a vision and moving the team forward.” In the meantime, different-sized IAs gave way to UX designers, but in some shops there is another central role: product manager.

What you may be surprised to learn is that a substantial part of a product manager’s job is…information architecture. Describing a landscape, ecosystem, or roadmap and communicating a set of goals and priorities requires the exact meaning-mapping skills that IA is all about.

This panel features three people trained in IA and UX who are now filling a product role, to discover whether this parallel between “big” IA and product holds in other contexts, to discuss potential career paths, and to take questions from an audience that might be intrigued by the relationship.

About the speakers

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Bryce Glass

Product Manager at Aver, Inc. We're changing healthcare for the better.

This person is speaking at this event.
Christian Crumlish

Hi, I'm xian! You may remember me from such books as Designing Social Interfaces and The Power of Many and such websites as Mediajunkie and Radio Free Blogistan bio from Twitter

This person is speaking at this event.
Donna Lichaw

Author, The User's Journey, Speaker, Trainer

Next session in Harborside Ballroom C

10:45am UxD v. Analytics by Chris Farnum and Farris Khan

These speakers at other events

65 attendees

  • Anne Aretz
  • Andrew Capozzi
  • Allison Menjivar
  • Angel Anderson
  • AnneMarie Lock
  • Ashley (Pearson) Borelli
  • Brenda Janish
  • Jeon
  • Brian Price
  • Bryce Glass
  • Catharine Robertson
  • Chuck Augello
  • Crystal Kubitsky
  • Chris Oliver
  • Donna Lichaw
  • erin
  • Eric Bell
  • Eunjung Lee
  • Marko Mrdjenovič
  • Gabi Moore
  • Pam Griffith
  • Sunghyun Jang(장성현)
  • James Melzer
  • J.D. Welch
  • Jessica Royals
  • Jim Lane
  • Jaimi J.J. Kercher
  • Joel Tachau
  • Kelani Nichole
  • Katie
  • Kevin M. Hoffman
  • Lance Nishihira
  • Lea Taylor Refice
  • Naa Marteki Reed
  • christian crumlish
  • Megan Larsen
  • Sergio Martinez
  • David Whittle
  • Matt Moore
  • Peter Morville
  • Pamela Ridgway
  • Patrick Lowery
  • Paul McAleer
  • Rebecca Viser
  • Rob Fay
  • Sandra Lloyd
  • Sara Mooney
  • Scott Kubie
  • Serenella
  • Bennett King
  • Bogdan Stanciu
  • Stuart Maxwell
  • Shoko Yonekawa
  • Tamour Khan
  • Tammy Greene
  • Thomas Wendt
  • Carrie Grey
  • Jenn 
  • Thomas Vander Wal
  • Vauxhall Show
  • Vytas Bradunas
  • Whitney Hess
  • John Yuda
  • Yuichi Inobori
  • Yukiko (Kashiwai) Iwamoto

13 trackers

  • Michael Adcock
  • Alex Atienza
  • amy knox
  • Atwilmoth
  • aviva rosenstein
  • Beth Klem
  • Carrie Hane
  • Chris Farnum
  • Yeori Yoon
  • Julia Stewart
  • Kaleem
  • Maggie DeYoung
  • Murray Thompson

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Time 9:30am10:15am EST

Date Sun 7th April 2013


Harborside Ballroom C, Baltimore Marriott Waterfront

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Books by speaker

  • The User's Journey
  • Building Web Reputation Systems
  • Designing Social Interfaces

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