UxD v. Analytics

A session at IA Summit 2013

Sunday 7th April, 2013

10:45am to 11:30am (EST)

Chris and Farris expose the differences between how user experience designers and analytics practitioners think. While UXD weave best practices and user research into their designs, digital analysts spend their time confirming or refuting hypotheses in a data-driven way. One approach is decidedly qualitative, the other decidedly quantitative. In this presentation you will learn through their conversations how it is possible to leverage both enlightened design and deep data to continuously optimize user experiences. If you work on either side of this debate, this is how to better state your case… and get along with the other side.

About the speakers

This person is speaking at this event.
Chris Farnum

Information Architect; UXD; Dad; U of M grad; Likes: Star Wars, Cheese, Music of the 80s bio from Twitter

This person is speaking at this event.
Farris Khan

Husband, Father: Interests: Web Analytics, Statistics, Automotive, Baseball, Haikus bio from Twitter

Next session in Harborside Ballroom C

11:45am Schrödinger’s IA: Learning to Love Ambiguity by Kerry-Anne Gilowey

These speakers at other events

54 attendees

  • Andrew Capozzi
  • Amber Lee
  • Amy Rubino
  • Amy Fries
  • Ashley (Pearson) Borelli
  • Jenn Downs
  • Beth Klem
  • Jeon
  • Farris Khan
  • Brian Hoffman
  • Brian Price
  • Carrianne Tuckley
  • Chetan Bagga
  • Cathy Galecki
  • Chuck Augello
  • Chris Farnum
  • Dave Peterson
  • Donna Lichaw
  • Elena Babenko
  • Eric Bell
  • Erika Mosher
  • Eunjung Lee
  • Greg Lawson
  • Deborah Barber
  • Jeremy Burton
  • Jessica Royals
  • Jody
  • Julia Stewart
  • Kaytee Nesmith
  • Katie
  • christian crumlish
  • Michael Mooney
  • Sergio Martinez
  • David Whittle
  • NetApp_Millie
  • Nichole Pineau
  • Jacqui Olkin
  • Pamela Ridgway
  • Melanie
  • R Deprey
  • Rebecca (Jankowski) Pugliese
  • Rebecca Viser
  • Rob Fay
  • Sabrina Ray
  • Sanchit Gupta
  • Sandra Lloyd
  • Sara Mooney
  • Bennett King
  • Bogdan Stanciu
  • Susan Iovenitti
  • Carrie Grey
  • Vauxhall Show
  • Vytas Bradunas
  • Yuichi Inobori

9 trackers

  • Michael Adcock
  • amy knox
  • Atwilmoth
  • aviva rosenstein
  • Jaimi J.J. Kercher
  • Kevin M. Hoffman
  • Maggie DeYoung
  • Michele Ann Jenkins
  • Murray Thompson

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 10:45am11:30am EST

Date Sun 7th April 2013


Harborside Ballroom C, Baltimore Marriott Waterfront

Session Hash Tag


Short URL


View the schedule


See something wrong?

Report an issue with this session