Sunday 7th April, 2013
10:45am to 11:30am
Chris and Farris expose the differences between how user experience designers and analytics practitioners think. While UXD weave best practices and user research into their designs, digital analysts spend their time confirming or refuting hypotheses in a data-driven way. One approach is decidedly qualitative, the other decidedly quantitative. In this presentation you will learn through their conversations how it is possible to leverage both enlightened design and deep data to continuously optimize user experiences. If you work on either side of this debate, this is how to better state your case… and get along with the other side.
Information Architect; UXD; Dad; U of M grad; Likes: Star Wars, Cheese, Music of the 80s bio from Twitter
Husband, Father: Interests: Web Analytics, Statistics, Automotive, Baseball, Haikus bio from Twitter
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