Sunday 7th April, 2013
11:45am to 12:05pm
A heavy fog often sits atop your long-term plans for a successful user experience strategy. This cloud of uncertainty often causes project teams to have a myopic view of the design goals without a clear understanding of cause and effect. You’ve done your homework. Your team has performed years of user research, gone through more design iterations than you can count, and tracked web analytics like a hawk. Your team gets the short-term strategy based on recently collected user data, but doesn’t have a clue how these design changes may impact future user interactions. In this session attendees will learn how to clear up the fog often caused by an overwhelming amount of user experience data and help focus your strategy on the long term, not just the next design cycle. Attendees will understand how to bring together past and present user research to help form a longer-term user experience strategy.
Director of User Experience, Adjunct Professor of Interactive Media, Ph.D. student in Human-Centered Computing, Loving Pug Owner and Electric Car Driver. bio from Twitter
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