Clearing the Fog from User Experience Strategy

A session at IA Summit 2013

Sunday 7th April, 2013

11:45am to 12:05pm (EST)

A heavy fog often sits atop your long-term plans for a successful user experience strategy. This cloud of uncertainty often causes project teams to have a myopic view of the design goals without a clear understanding of cause and effect. You’ve done your homework. Your team has performed years of user research, gone through more design iterations than you can count, and tracked web analytics like a hawk. Your team gets the short-term strategy based on recently collected user data, but doesn’t have a clue how these design changes may impact future user interactions. In this session attendees will learn how to clear up the fog often caused by an overwhelming amount of user experience data and help focus your strategy on the long term, not just the next design cycle. Attendees will understand how to bring together past and present user research to help form a longer-term user experience strategy.

About the speaker

This person is speaking at this event.
Andrew Schall

Director of User Experience, Adjunct Professor of Interactive Media, Ph.D. student in Human-Centered Computing, Loving Pug Owner and Electric Car Driver. bio from Twitter

Next session in Harborside Ballroom D

12:10pm Eating Our Own Dog Food: Simplicity in Practice and Not Just Design by Ammneh Aziem

45 attendees

  • Anne Aretz
  • Amber D
  • Amy (Jimenez) Marquez
  • Andrew Schall
  • AnneMarie Lock
  • Beth Klem
  • Beth Bacon
  • Jeon
  • Brian Hoffman
  • Chiara Ogan
  • Chuck Augello
  • Christian Sosa-Lanz
  • Elena Babenko
  • Eunjung Lee
  • Greg Lawson
  • Catriona Cornett
  • Jeremy Burton
  • Jessica Royals
  • Joan E. McCarthy
  • Jacco Nieuwland
  • Suzanne Kafantaris
  • Kevin M. Hoffman
  • Maggie DeYoung
  • Megan Larsen
  • Michael Mooney
  • Sergio Martinez
  • NetApp_Millie
  • Nichole Pineau
  • Paul McAleer
  • Peter Gallo
  • Melanie
  • Prudvi Raj Dommaraju Ravindranath
  • R Deprey
  • Rebecca (Jankowski) Pugliese
  • Rebecca Viser
  • Rachel VH
  • Samara
  • Serenella
  • Bennett King
  • Bogdan Stanciu
  • Susan Iovenitti
  • Suzanne Kafantaris
  • Thomas Wendt
  • Carrie Grey
  • Vilma Jarvinen

13 trackers

  • Amy Silvers
  • Allison Menjivar
  • amy knox
  • Atwilmoth
  • aviva rosenstein
  • Brad Nunnally
  • Brian Price
  • Chris Farnum
  • Sunghyun Jang(장성현)
  • Julia Stewart
  • pechluck
  • Tammy Greene
  • Jamie Thomson

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Time 11:45am12:05pm EST

Date Sun 7th April 2013


Harborside Ballroom D, Baltimore Marriott Waterfront

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