Sunday 7th April, 2013
11:45am to 12:05pm
At the start of a project, not only do we not know the answers yet, we don’t even truly know which questions to ask. And yet straight away we’re asked to provide project plans and timelines, to list and describe our deliverables, and to outline the exact steps we intend to take.
So, to avoid the discomfort of not having immediate answers, we map out a methodology for ourselves and apply it to every subsequent project.
But this approach doesn’t serve our clients well. We make decisions too early, and end up solving the wrong problems. We keep going through the motions even when we realise we’re heading down the wrong path, because we don’t want to be seen as inconsistent.
This session, particularly relevant for consultants and agency folk, will focus on the importance of developing a tolerance for ambiguity, and helping our clients to do the same.
Sign in to add slides, notes or videos to this session