Schrödinger’s IA: Learning to Love Ambiguity

A session at IA Summit 2013

Sunday 7th April, 2013

11:45am to 12:05pm (EST)

At the start of a project, not only do we not know the answers yet, we don’t even truly know which questions to ask. And yet straight away we’re asked to provide project plans and timelines, to list and describe our deliverables, and to outline the exact steps we intend to take.

So, to avoid the discomfort of not having immediate answers, we map out a methodology for ourselves and apply it to every subsequent project.

But this approach doesn’t serve our clients well. We make decisions too early, and end up solving the wrong problems. We keep going through the motions even when we realise we’re heading down the wrong path, because we don’t want to be seen as inconsistent.

This session, particularly relevant for consultants and agency folk, will focus on the importance of developing a tolerance for ambiguity, and helping our clients to do the same.

About the speaker

This person is speaking at this event.
Kerry-Anne Gilowey

Content strategy consultant from Cape Town, South Africa

Next session in Harborside Ballroom C

12:10pm Development by Design: Innovations in Rural Africa by Olga Morawczynski

Kerry-Anne Gilowey at previous events

62 attendees

  • Amy Silvers
  • Alicia Raciti
  • Adriana Machado
  • Amber D
  • Alex Atienza
  • Amber Lee
  • Allison Menjivar
  • amy knox
  • Andrew Maier
  • Andrew Miller
  • Angel Anderson
  • Ashley (Pearson) Borelli
  • Aya Izraely-Levi
  • Jenn Downs
  • Brenda Janish
  • Brad Nunnally
  • Carrianne Tuckley
  • Carrie Hane
  • Catharine Robertson
  • Chetan Bagga
  • Cathy Galecki
  • Fred Bergman
  • Donna Lichaw
  • erin
  • Evan Prowten
  • Eric Bell
  • Erika Mosher
  • Mark Johnson
  • Ferry den Dopper
  • Yeori Yoon
  • Pam Griffith
  • Deborah Barber
  • J.D. Welch
  • Jody
  • Kaytee Nesmith
  • Kelani Nichole
  • Suzanne Kafantaris
  • Keri (Jones) Aman
  • Kerry-Anne Gilowey
  • Katie
  • Lea Taylor Refice
  • Lissa Richards
  • Marcia Morelli
  • christian crumlish
  • Michael Mooney
  • Michele Ann Jenkins
  • Matt Moore
  • Peter Morville
  • Yulia Wentling
  • Noreen Whysel
  • Patrick Lowery
  • Rebecca (Jankowski) Pugliese
  • Rhonda (DeLucia) Ranney
  • Sabrina Ray
  • Samara
  • Sanchit Gupta
  • Sandra Lloyd
  • Scott Root
  • Stuart Maxwell
  • Jamie Thomson
  • Vauxhall Show
  • Vytas Bradunas

9 trackers

  • Michael Adcock
  • Andrew J Wright
  • Sunghyun Jang(장성현)
  • Julia Stewart
  • Kevin M. Hoffman
  • Murray Thompson
  • Tammy Greene
  • Teresa Rench
  • athena

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Time 11:45am12:05pm EST

Date Sun 7th April 2013


Harborside Ballroom C, Baltimore Marriott Waterfront

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