Sunday 7th April, 2013
12:10pm to 12:30pm
The presentation will provide an overview of the Grameen Foundation’s product development process, which was created in Uganda through deep interaction with poor users. The process aims to create breakthrough financial services that are delivered through the mobile money platform. The process includes product ideas and research and design methods that were cultivated specifically for an environment with numerous challenges—from illiteracy to extreme poverty. The presentation will highlight some of the key lessons learned through the use of typical product development techniques in such an environment.
The aim of the talk is to share insights in product development amongst the poor. It is also to illustrate a process which focuses on producing innovations that lead to social improvements. The talk will be of interest to user researchers and designers who want to engender social good through the products they develop.
I am studying the financial practices of the poor to design mobile financial services that make sense for this segment. bio from Twitter
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