Development by Design: Innovations in Rural Africa

A session at IA Summit 2013

Sunday 7th April, 2013

12:10pm to 12:30pm (EST)

The presentation will provide an overview of the Grameen Foundation’s product development process, which was created in Uganda through deep interaction with poor users. The process aims to create breakthrough financial services that are delivered through the mobile money platform. The process includes product ideas and research and design methods that were cultivated specifically for an environment with numerous challenges—from illiteracy to extreme poverty. The presentation will highlight some of the key lessons learned through the use of typical product development techniques in such an environment.

The aim of the talk is to share insights in product development amongst the poor. It is also to illustrate a process which focuses on producing innovations that lead to social improvements. The talk will be of interest to user researchers and designers who want to engender social good through the products they develop.

About the speaker

This person is speaking at this event.
Olga Morawczynski

I am studying the financial practices of the poor to design mobile financial services that make sense for this segment. bio from Twitter

Next session in Harborside Ballroom C

2pm Myths to Design By by Chris Baum

22 attendees

  • Alex Atienza
  • Amber Lee
  • Amy Rubino
  • Andrew Miller
  • Catharine Robertson
  • Cathy Galecki
  • Chiara Ogan
  • Chris Oliver
  • Dalia R Levine
  • Duane Degler
  • Erika Mosher
  • J.D. Welch
  • Jeff Parks
  • Jason Huff
  • Julia Stewart
  • Katie
  • Lara
  • Marie Joyce
  •  Olga Morawczynski
  • Samara
  • Shoko Yonekawa
  • Vytas Bradunas

7 trackers

  • Brian Price
  • Jaimi J.J. Kercher
  • Joan E. McCarthy
  • Kaleem
  • Kevin M. Hoffman
  • Tammy Greene
  • Thomas Vander Wal

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Time 12:10pm12:30pm EST

Date Sun 7th April 2013


Harborside Ballroom C, Baltimore Marriott Waterfront

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