“Stop Doing What You’re Told!” (Reframing the Design Problem)

A session at IA Summit 2013

Sunday 7th April, 2013

2:00pm to 2:45pm (EST)

It’s easy to solve the wrong problems. Good design relentlessly questions assumptions and reframes the problem to be solved. We know this, and yet, HOW to actually reframe a problem is missing from our conversations.

In this session, Stephen P. Anderson will share tips that have helped him cut through the noise of requests and requirements, to focus on the real problem(s) to be solved. Specifically, you’ll pick up ways to see a problem from different perspectives, ways to ask why, how to draw upon seemingly unrelated experiences, how to separate real from perceived constraints, and most importantly, ways to keep yourself in check, so as not to solve the wrong problem (or if you do, you do so intentionally, for a strategic purpose!).

Whether you’re designing strategies or screens, you’re sure to pick up a few new mental hacks that you’ll no doubt use on a daily basis.

About the speaker

This person is speaking at this event.
Stephen Anderson

Designer, speaker & consultant. I created @getmentalnotes & wrote the book Seductive Interaction Design. I’m also a bit of a maverick and a foodie (unrelated) bio from Twitter

Stephen Anderson at other events

93 attendees

  • Abby "The IA" Covert
  • Amber D
  • Alex Atienza
  • Allison Menjivar
  • Amy Rubino
  • Amy Fries
  • amy knox
  • Amy (Jimenez) Marquez
  • Andrew J Wright
  • Angel Anderson
  • AnneMarie Lock
  • Ashley (Pearson) Borelli
  • Natalie Kurz
  • Jenn Downs
  • Beth Klem
  • Beth Bacon
  • Brenda Janish
  • Brian Hoffman
  • Brian Price
  • Dan B.
  • Carolina Janovik
  • Carrianne Tuckley
  • Carrie Hane
  • Catharine Robertson
  • Chetan Bagga
  • Christopher Boetticher
  • Chuck Augello
  • Falguni Shah
  • Dalia R Levine
  • Dave Peterson
  • Deborah Bailey
  • David Sparks
  • Dina Lewis, CAE
  • Donna Lichaw
  • Evan Prowten
  • Eric Bell
  • Elizabeth Thapliyal
  • Eunjung Lee
  • Mark Johnson
  • Ferry den Dopper
  • Marko Mrdjenovič
  • Gabi Moore
  • Yeori Yoon
  • Pam Griffith
  • Harley Jessop
  • Sunghyun Jang(장성현)
  • Catriona Cornett
  • James Melzer
  • Jeff Parks
  • Jessica Royals
  • Jody
  • Joan E. McCarthy
  • Jacco Nieuwland
  • Jason Huff
  • kristina
  • Lance Nishihira
  • Lara
  • Lea Taylor Refice
  • Lissa Richards
  • Maggie DeYoung
  • Marie Joyce
  • christian crumlish
  • Michael Mooney
  • Mike Rice
  • Matt Moore
  • Beth Walsh Zuniga
  • Murray Thompson
  • Nichole Pineau
  • Pamela Ridgway
  • Prudvi Raj Dommaraju Ravindranath
  • R Deprey
  • Rob Fay
  • Sandra Lloyd
  • Sara Mooney
  • Sauksata Vongsouthi
  • Scott Kubie
  • Scott Root
  • Serenella
  • Sarah Folkes
  • Bogdan Stanciu
  • Stephen Anderson
  • Susan Iovenitti
  • Tamour Khan
  • Tammy Greene
  • Teresa Rench
  • Carrie Grey
  • Jamie Thomson
  • Vilma Jarvinen
  • Vytas Bradunas
  • Whitney Hess
  • Stephanie Schuhmacher
  • athena
  • Avi Itzkovitch

15 trackers

  • Samantha Bailey
  • Amy Silvers
  • Michael Adcock
  • Andrew Maier
  • Atwilmoth
  • aviva rosenstein
  • Brad Nunnally
  • Chris Farnum
  • Giles Colborne
  • brad smith
  • Julia Stewart
  • Kaleem
  • Kevin M. Hoffman
  • pechluck
  • Stuart Maxwell

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Time 2:00pm2:45pm EST

Date Sun 7th April 2013


Harborside Ballroom B, Baltimore Marriott Waterfront

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Books by speaker

  • Seductive Interaction Design

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