by Kate Rutter
Admit it. Inside you there is a secret product idea. Maybe you have notes scribbled in your notebook, a few comps, or even built some code. Yet it falls prey to that deadly statement: “Someday, when I have more time…” That day is today.
by Dan B.
Design work is fraught with conflict. Some is good, moving the project forward, and some is bad, stalling progress. Either way, most designers find themselves ill-equipped to deal with the variety of conflicts that arise. They lack the skills necessary to ensure their conflicts aren’t caustic and counter-productive.
Every week, we get questions from clients asking, How do we really know what our users want? How do we ensure our design will work for users? How can we be confident that our design changes are actually improving our product? To answer these questions, Christine Perfetti, has put together a half-day Usability Bootcamp, to provide you with the skills to evaluate and improve your designs.
Many organizations and internet sites are adding social elements but find they are not getting much interaction with them. Social is much harder and more complicated and complex than many expect. Attendees will get a more solid understanding of social interaction design to build great foundations and work through various social design needs as they arise.
A round table conversation on the general ideas of the current reframing of IA to better serve us in the structuring of these distributed ecosystems we are facing.
by Brad Frost
This workshop provides a comprehensive guide to the complex world of responsive web design. Walk away with a strong understanding of multi-device web design as well as an arsenal of techniques and resources to help you craft responsive web experiences.
This full day workshop will provide you with a thorough overview and understanding of information architecture theory & practice. It will cover a wide range of IA issues, including an understanding of how it fits into a project, fundamental skills & knowledge required for IA work and current IA issues. It will be theoretical and practical and allow you to immediately apply ideas to your projects.
Everything around us- our cars, our shoes, and all the sensors we don’t see- are churning out a sea of data. A world of new services is coming to be around this “Internet of Things” and its data exhaust all around us… so what’s a designer to do? How might strategists, architects, designers and technologists get together and do what we’re good at- creating the services and business models that will define our near future?
How many times have you wished that your team would just get along and do great work? It can’t be that hard, right? Turns out, it sure can be. People are tribal, emotional creatures. No matter how UX-y and human-centered we are, we still see ourselves as the center of our universe, band together with people like us, and see ourselves in opposition to others.
Our ability to critique speaks directly to the quality of the conversations we have with teammates, whether they be designers, developers, stakeholders or whomever about the ideas and designs we have for the services, products and websites we’re creating. We need to work collaboratively with our teams and in doing so, each team member needs to have an understanding of the goals we’ve set for our design.
by Kim Goodwin
Tired of designing for fuzzy (or just plain bad) requirements? Not sure how to get the most out of the few hours you have with users? Struggling to translate insights into design…and persuade the team that it’s worth building? Effective research can be a designer’s best tool not only for making design choices, but also for driving product vision and even influencing the corporate culture.
As IAs and designers, we put a lot of content in front of users. But how good are we at helping people make sense of that content once it gets published to the page? Ready access to information is great, but we need better interactive tools to make sense of it all, tools that let us explore content, in rich, visual ways. In this workshop, Stephen will share the process he uses to create rich visual representations to help people make informed choices and understand complex information.
Observing users working with your design is enlightening! Imagine, you’ve just come back from watching people use a prototype. You and your team had some “ah-ha” moments when users did something you hadn’t expected. Now, you have a growing list of things you could change. How do you know where to start?
Content modeling atomizes complex subjects into the things people think about, describing the wibbly-wobbly ways these things connect. Structured content mirrors the way we explore knowledge. Links become informative, building bridges between concepts.
by Eric Reiss
In just four hours, Eric will show you how to create findable, scanable, skimable, and useful on-line content. This is the stuff that creates understanding, builds trust, and increases conversion rates.
Unicorn-level UX work is worthless if you can’t effectively present your work to the project’s other key players. Jared Spool, one of the community’s most successful speakers is teaming up with Dan Willis, founder of the Cranky Talk Workshop for New Speakers, to help you master the planning, design and execution of the presentations you need to move your solutions through organizations.
With users engaging more deeply and frequently with their mobile devices, they’re expecting an experience that’s as good as—even better than—the desktop web. It’s time to think about developing your content strategy for mobile. This workshop explores the challenges and constraints of presenting content in mobile interfaces and contexts.
Organizations continue to struggle with understanding and designing for the complex ecosystems in which they engage their customers. This workshop will teach you better ways to approach the challenges of this cross-channel, multiple touchpoint world.
The Career Workshop is a free half-day session that helps attendees prepare for a job search. Attendees will share experiences and challenges that they have encountered, and will be provided with insights and guidance to help them navigate the often-challenging job-seeker landscape.
The web world is agog over game design as the next silver bullet, slapping badges and progress bars over every annoying thing they wish users to do. As users tire of everything looking like a game, “gamification” has come under fire. But why throw the baby out with the bathwater? Game design is to web design what rocket science is to car mechanics, and just like Tang and Velcro, there is plenty in game design we can use in our every day work.
Facing feature creep and disagreements among stakeholders? Are you trying to incorporate a blog, Twitter feed, or curated content because the CMO likes it… or because it fits your communication goals? You need to get a grip on content, the people who make it—and the brand they want to establish. Enter brand-driven content strategy: complement your user-centered design techniques in the workshop that will empower you with the questions, tools, and exercises to implement it.
The IA Summit’s social calendar kicks off with a casual opening reception. Please join us and network with fellow conference attendees and reconnect with former colleagues and friends.
by Scott Jenson
As the cost of computation and connectivity plummets, manufacturers are going to put ‘interactivity’ into every device. Some of this will be trivial: my power adaptor knows its charging history. Some of it will be control related: my television will be grand central for my smart home. But at is heart, we’ll be swimming in world where every device will have ‘an app.’
What does this mean for us as designers and curators of experiences? This talk will discuss how the principles of the open web must apply not only to prototocols but to hardware as well. How can we make sure the menagerie of devices has a chance for working together?
by Kyle Soucy
As user experience designers we work with a variety of different people, everyone from engineers to executives—not to mention the end users themselves. Successful team collaboration and empathy for the users are key to designing a superior user experience, but how do you do this when you are working with a myriad of different personality types? Can you keep personality conflicts from negatively impacting your work? This session will focus on identifying different personality types and learning how to communicate and work better with them. You will walk away with tips on collaborating more effectively with team members, selling UX to executives more successfully, and connecting more easily with end users when conducting research.
Some of the most well-known people in our industry have agreed to take a personality test just for this session. Come find out who they [really] are by putting your new skills to the test!
For over a decade, we’ve defined IA in part as “the structural design of shared information environments,” yet we still lack a consensus for what we mean by that phrase. Meanwhile, mobile & cross-channel complexities are only getting more complex, and context is more ambiguous than ever.
This talk suggests that we not start from the perspective of the device, the content or the software; rather we should start with understanding how people perceive their whole environment.
One of the dirty secrets about cross-channel UX is we’ve always worked cross-channel. What’s changed is how much — and how well — we can impact the cross-channel experience.
In this presentation, I’ll share lessons learned since my first cross-channel project eight years ago. Those eight years have revealed three principles that should guide all of your cross-channel work.
With those three principles in mind, we’ll examine four tools you can use to help guide and improve the cross-channel user experience at your organization. We’ll include real-world examples, as well as templates you can use to integrate these tools into your process.
Once we’re done, new and intermediate-level designers will have added a set of tools and strategies to their toolbox they can use Monday morning. You’ll have learned how to mold better experiences across your entire organization.
As an organization grows and its products proliferate, how can it maintain a coherent sense of identity and usability across them, while allowing room for flexibility and growth?
For a family of online communications channels or applications, design guidelines can document and disseminate the organization’s UX principles and patterns. A guidelines repository can potentially encompass everything that impacts the user experience: interaction design, information architecture, brand styles, and much more. It functions as a tool for a variety of stakeholders, not just UX practitioners.
Embarking upon a guidelines project can seem like a “nice to have” at best, and utterly overwhelming at worst. Our presentation offers resources and insights from both practitioners and professionals outside the field who have undertaken these types of projects together. We will discuss the benefits of a repository and the role of the IA and other actors in this effort, and identify challenges and opportunities.
How do we utilize sensor and user data to create experiences in the digital world? We all know that smart devices have sensors, but how can we use this as a resource to acquire information about the user and his environment? And how can we use this information to design a better user experience that is both unobtrusive and transparent? The simple answer: we create adaptive systems.
Join speaker Avi Itzkovitch to discover core concepts for utilizing smart device technologies and sensor data in order to understand context, and add “adaptive thinking” to the UX professional’s toolset when designing experiences. In his presentation, Avi will demonstrate the importance of context when designing adaptive experiences, give ideas on how to design adaptive systems, and most important, inspire designers to think how smart devices and context-aware applications can enhance the user experience with adaptivity.
by Traci Lepore
What does directing have to do with UX process? We know a director is responsible for strategic vision. But, did you know he’s also responsible for ensuring a successful outcome that both meets his vision and is in line with the producer’s desires and budget? To make that happen, a director works with the cast, crew, costume and set designers, and many others to pull together a cohesive product, without losing the vision. Change director to UX lead, producer to business owner, and the rest to designers, product management, marketing, and developers. Starting to sound familiar?
If so, then join me as I walk through some concepts of directing theory, raise relevant questions to help manage the process, communicate your strategy and vision, and explain what it means to have a iterative design process that allows for inclusion of other parties to help educate, get valuable assistance, and gain buy-in.
3rd–7th April 2013