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IA Summit 2013 schedule

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Wednesday 3rd April 2013

Thursday 4th April 2013

Friday 5th April 2013

  • Welcome to IA Summit 2013

    by Crystal Kubitsky, Kevin M. Hoffman and Giles Colborne

    At 8:30am to 9:00am, Friday 5th April

    In Harborside Ballroom B, C, and D, Baltimore Marriott Waterfront

  • Beyond Mobile, Beyond Web

    by Scott Jenson

    As the cost of computation and connectivity plummets, manufacturers are going to put ‘interactivity’ into every device. Some of this will be trivial: my power adaptor knows its charging history. Some of it will be control related: my television will be grand central for my smart home. But at is heart, we’ll be swimming in world where every device will have ‘an app.’

    What does this mean for us as designers and curators of experiences? This talk will discuss how the principles of the open web must apply not only to prototocols but to hardware as well. How can we make sure the menagerie of devices has a chance for working together?

    At 9:00am to 10:00am, Friday 5th April

    In Harborside Ballroom B, C, and D, Baltimore Marriott Waterfront

    Coverage slide deck

  • I Can’t Work With You, But I Need To

    by Kyle Soucy

    As user experience designers we work with a variety of different people, everyone from engineers to executives­­—not to mention the end users themselves. Successful team collaboration and empathy for the users are key to designing a superior user experience, but how do you do this when you are working with a myriad of different personality types? Can you keep personality conflicts from negatively impacting your work? This session will focus on identifying different personality types and learning how to communicate and work better with them. You will walk away with tips on collaborating more effectively with team members, selling UX to executives more successfully, and connecting more easily with end users when conducting research.

    Some of the most well-known people in our industry have agreed to take a personality test just for this session. Come find out who they [really] are by putting your new skills to the test!

    At 10:30am to 11:15am, Friday 5th April

    In Laurel, Baltimore Marriott Waterfront

  • The World Is The Screen: Elements of Information Environments

    by Andrew Hinton

    For over a decade, we’ve defined IA in part as “the structural design of shared information environments,” yet we still lack a consensus for what we mean by that phrase. Meanwhile, mobile & cross-channel complexities are only getting more complex, and context is more ambiguous than ever.

    This talk suggests that we not start from the perspective of the device, the content or the software; rather we should start with understanding how people perceive their whole environment.

    • A model for three key modes in which people experience information (ecological, semantic, and digital).
    • A framework for analyzing how people perceive their environment (based on seminal work from ecological perception science).
    • How these elements help us untangle some knotty real-world examples and explain some typical yet puzzling user behaviors.
    • A fresh take on the value and scope of information architecture.

    At 10:30am to 11:15am, Friday 5th April

    In Harborside Ballroom B, Baltimore Marriott Waterfront

  • User Experience Architecture in a Cross-Channel World

    by Austin Govella

    One of the dirty secrets about cross-channel UX is we’ve always worked cross-channel. What’s changed is how much — and how well — we can impact the cross-channel experience.

    In this presentation, I’ll share lessons learned since my first cross-channel project eight years ago. Those eight years have revealed three principles that should guide all of your cross-channel work.

    With those three principles in mind, we’ll examine four tools you can use to help guide and improve the cross-channel user experience at your organization. We’ll include real-world examples, as well as templates you can use to integrate these tools into your process.

    Once we’re done, new and intermediate-level designers will have added a set of tools and strategies to their toolbox they can use Monday morning. You’ll have learned how to mold better experiences across your entire organization.

    At 10:30am to 11:15am, Friday 5th April

    In Harborside Ballroom C, Baltimore Marriott Waterfront

    Coverage slide deck

  • Design Guidelines: Real-Life Stories

    by Lesley Humphreys, Rachel Sengers, Rob Fay and Chris Merkel

    As an organization grows and its products proliferate, how can it maintain a coherent sense of identity and usability across them, while allowing room for flexibility and growth?

    For a family of online communications channels or applications, design guidelines can document and disseminate the organization’s UX principles and patterns. A guidelines repository can potentially encompass everything that impacts the user experience: interaction design, information architecture, brand styles, and much more. It functions as a tool for a variety of stakeholders, not just UX practitioners.

    Embarking upon a guidelines project can seem like a “nice to have” at best, and utterly overwhelming at worst. Our presentation offers resources and insights from both practitioners and professionals outside the field who have undertaken these types of projects together. We will discuss the benefits of a repository and the role of the IA and other actors in this effort, and identify challenges and opportunities.

    At 11:30am to 12:15pm, Friday 5th April

    In Harborside Ballroom B, Baltimore Marriott Waterfront

  • Designing with Sensors: Creating Adaptive Experiences

    by Avi Itzkovitch

    How do we utilize sensor and user data to create experiences in the digital world? We all know that smart devices have sensors, but how can we use this as a resource to acquire information about the user and his environment? And how can we use this information to design a better user experience that is both unobtrusive and transparent? The simple answer: we create adaptive systems.

    Join speaker Avi Itzkovitch to discover core concepts for utilizing smart device technologies and sensor data in order to understand context, and add “adaptive thinking” to the UX professional’s toolset when designing experiences. In his presentation, Avi will demonstrate the importance of context when designing adaptive experiences, give ideas on how to design adaptive systems, and most important, inspire designers to think how smart devices and context-aware applications can enhance the user experience with adaptivity.

    At 11:30am to 12:15pm, Friday 5th April

    In Harborside Ballroom C, Baltimore Marriott Waterfront

    Coverage slide deck

  • Sitting in the Director’s Chair: How the Role We Play Drives the Vision of the User Experience.

    by Traci Lepore

    What does directing have to do with UX process? We know a director is responsible for strategic vision. But, did you know he’s also responsible for ensuring a successful outcome that both meets his vision and is in line with the producer’s desires and budget? To make that happen, a director works with the cast, crew, costume and set designers, and many others to pull together a cohesive product, without losing the vision. Change director to UX lead, producer to business owner, and the rest to designers, product management, marketing, and developers. Starting to sound familiar?

    If so, then join me as I walk through some concepts of directing theory, raise relevant questions to help manage the process, communicate your strategy and vision, and explain what it means to have a iterative design process that allows for inclusion of other parties to help educate, get valuable assistance, and gain buy-in.

    At 11:30am to 12:15pm, Friday 5th April

    In Laurel, Baltimore Marriott Waterfront

    Coverage slide deck