Thursday 7th November, 2013
10:15am to 11:00am
Contextual research gives us a way of developing a deeper understanding of our users. This enables us to not only design with empathy but to identify latent needs that provide opportunities to create breakthrough products and services.
Through a collection of case studies we'll explore diary studies, shadowing, contextual interviews plus some informal contextual research techniques. The case studies include mapping the customer journey of buying and using a new kitchen appliance, inventing a machine that means you never order the wrong size shoes online and navigating the future of Open Access publishing (and there's a few others thrown in too).
Service designer. Digital product designer. Innovation Consultant. Founding Principal at Modern Human.
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