What users don't say: uncovering latent needs through contextual design research

A session at J. Boye Aarhus 13: Web & Intranet Conference

Thursday 7th November, 2013

10:15am to 11:00am (CET)

Contextual research gives us a way of developing a deeper understanding of our users. This enables us to not only design with empathy but to identify latent needs that provide opportunities to create breakthrough products and services.

Through a collection of case studies we'll explore diary studies, shadowing, contextual interviews plus some informal contextual research techniques. The case studies include mapping the customer journey of buying and using a new kitchen appliance, inventing a machine that means you never order the wrong size shoes online and navigating the future of Open Access publishing (and there's a few others thrown in too).

About the speaker

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Paul-Jervis Heath

Service designer. Digital product designer. Innovation Consultant. Founding Principal at Modern Human.

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Time 10:15am11:00am CET

Date Thu 7th November 2013

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