Tuesday 9th July, 2013
12:30pm to 4:30pm
Part 1 - The LinkedIn Mind Set
We look at why LinkedIn is a key lead generation tool, and how to get the most out of LinkedIn, one hour a day. You will find out the key considerations to creating a LinkedIn profile that really works. We will reveal the secrets that are used by LinkedIn achievers.
Part 2 - LinkedIn Connection Strategy
We look at developing your network of contacts, how to best connect with people (and how not to). You will learn targeting and approaching prospects using Advanced Search and other tools. You will find out how a recommended weekly LinkedIn routine is the key to LinkedIn success.
12:30 – 13:30 Lunch
13:30 - 15:45 LinkedIn Connection Strategy
•Using Settings to ensure your activity is highly visible
•Finding, connecting with and nurturing prospective clients
•Advanced people search secrets
•Using LinkedIn messages to engage further
•Using LinkedIn Inmail to connect and engage
•Finding and using groups to increase your visibility and profile
15:45 – 16:15 LinkedIn Company Page overview
•Insight into how to make the LinkedIn company page work for you
16:15 – 16:30 any other business
Questions are encouraged throughout – the format is informal and informative with a mixture of slides and video to introduce the key areas we are looking at, going online to demonstrate the capabilities of the site in live situations.
Edward van der Kleijn is a recognised LinkedIn Lead to Revenue Specialist who has successfully run marketing campaigns across the Big 4 social media sites. He is an established trainer on social media marketing in the UK.
23 years’ experience in the B2B lead generation industry.
Specialised in social media marketing for business development and sales.
Running social media training workshops since 2009.
Clients include RM Education, GE Capital, Aldermore Bank, Volkswagen Group..
Creating Customers for our Clients
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