Lawlor Symposium

Engaging Generation C: Finding Meaningful Ways for Higher Education to Connect and Communicate

12 June 2013 from 8:45am to 5pm

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As the marketplace changes, the necessity to engage digital citizens, understand the importance of inbound marketing, and establish a stronger institutional brand presence is even greater than in the past. Now is the time to connect and communicate more effectively. Some of the most dynamic higher education digital thought leaders have been assembled to provide you with details and examples of how to become even more effective in communicating your institutional value proposition.

6 speakers

  • Mary Madden Research Associate for the Pew Research Center's Internet & American Life Project
  • Rachel Reuben Associate Vice President for Marketing Communications at Ithaca College (New York)

6 sessions

15 known attendees

  • Jason DeBoer-Moran
  • Gail Nosek
  • John T. Lawlor
  • Carole Arwidson
  • John Stemper
  • Kristen Kokkinen
  • Molly Schomburg
  • Amy Foster
  • Michael Wells
  • Mike Petroff
  • Scott D. Miller, Ph.D.
  • Mary Madden
  • Rachel Reuben
  • Rick Hardy
  • Brendan Mayer

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  • Amy Foster

    Director of Content Development at The Lawlor Group

  • Brendan Mayer

    Web Content Strategist, The Lawlor Group

  • Carole Arwidson

    Vice President and Director of Research at The Lawlor Group

  • John Stemper

    Senior Marketing Executive focused on Strategy, Branding, and Business Development

  • John T. Lawlor

    Higher Education Marketer, Principal and Founder of The Lawlor Group, Publisher of The Lawlor Review

  • Kristen Kokkinen

    Senior Project Manager at The Lawlor Group

  • Michael Wells

    Digital Strategist, The Lawlor Group

  • Molly Schomburg

    Vice President at The Lawlor Group

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