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Sessions at LeanUX NYC on Saturday 13th April

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  • Storymapping the User Experience

    by Donna Lichaw

    What does a great user experience have in common with a great story? Everything. While creating a user experience that engages, influences, and excites can sometimes seem daunting, crafting a great story is actually quite quick and easy. See how simple storytelling techniques can transform your next product, feature, UI, flow, or strategy from good to great. Whether you are creating a product, service, or feature from scratch or improving one for conversion, activation, or engagement, strategic storytelling will help you figure out what you need to do, when, and how you need to do it, so that you get the results you need.

    At 9:00am to 12:00pm, Saturday 13th April

  • Effective Customer Interviewing

    by Adrian Howard

    To build the right product you need to understand the people who use it. Good interviewing should be one of your core skills - whether you are a designer, an entrepreneur, a product manager, or an innovator.

    This workshop will show you how to get the most from your conversations with customers. In a series of mock interviews you'll learn basic techniques, mistakes to avoid, common cognitive biases, and a number of lightweight analysis and synthesis techniques that work well in rapidly changing innovative and entrepreneurial environments.

    No Lean Startup or UX knowledge required. Just bring yourself.

    At 9:30am to 12:00pm, Saturday 13th April

    In NYU Stern Tisch Hall

  • Discover your customers with incremental persona

    by Adrian Howard

    How do you get everybody in your company to understand who is using your product - especially if you're not 100% certain yourself? You've got out of the building and talked to your customers, but how do you communicate what you learned when you get back?

    Persona - research-based examples of the people who use your product - help teams understand customers and deliver the features that they really need.

    This workshop shows you how to get the whole team involved in user research. We work through an example scenario showing you how to build persona incrementally. You'll learn practical techniques for integrating persona with lean approaches to product strategy and development.

    No Lean Startup or UX knowledge required. Just bring yourself.

    At 2:30pm to 5:00pm, Saturday 13th April

    In NYU Stern Tisch Hall