Storymapping the User Experience

A session at LeanUX NYC

Saturday 13th April, 2013

9:00am to 12:00pm (EST)

What does a great user experience have in common with a great story? Everything. While creating a user experience that engages, influences, and excites can sometimes seem daunting, crafting a great story is actually quite quick and easy. See how simple storytelling techniques can transform your next product, feature, UI, flow, or strategy from good to great. Whether you are creating a product, service, or feature from scratch or improving one for conversion, activation, or engagement, strategic storytelling will help you figure out what you need to do, when, and how you need to do it, so that you get the results you need.

About the speaker

This person is speaking at this event.
Donna Lichaw

Author, The User's Journey, Speaker, Trainer

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Time 9:00am12:00pm EST

Date Sat 13th April 2013

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Books by speaker

  • The User's Journey

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