LinkedIn Business Development Workshop

How to use LinkedIn effectively for sales and marketing

2 July 2013 from 12:30pm to 4:30pm

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Part 1 - The LinkedIn Mind Set

We look at why LinkedIn is a key lead generation tool, and how to get the most out of LinkedIn, one hour a day. You will find out the key considerations to creating a LinkedIn profile that really works. We will reveal the secrets that are used by LinkedIn achievers.

Part 2 - LinkedIn Connection Strategy

We look at developing your network of contacts, how to best connect with people (and how not to). You will learn targeting and approaching prospects using Advanced Search and other tools. You will find out how a recommended weekly LinkedIn routine is the key to LinkedIn success.


12:30 – 13:30 Lunch

13:30 - 15:45 LinkedIn Connection Strategy

•Using Settings to ensure your activity is highly visible
•Finding, connecting with and nurturing prospective clients
•Advanced people search secrets
•Using LinkedIn messages to engage further
•Using LinkedIn Inmail to connect and engage
•Finding and using groups to increase your visibility and profile

15:45 – 16:15 LinkedIn Company Page

•Insight into how to make the LinkedIn company page work for you
•Product pages
•Job board
•Connection strategy
•Content strategy

16:15 – 16:30 any other business

Questions are encouraged throughout – the format is informal and informative with a mixture of slides and video to introduce the key areas we are looking at, going online to demonstrate the capabilities of the site in live situations.


Edward van der Kleijn is a recognised LinkedIn Lead to Revenue Specialist who has successfully run marketing campaigns across the Big 4 social media sites. He is an established trainer on social media marketing in the UK.


23 years’ experience in the B2B lead generation industry.

Specialised in social media marketing for business development and sales.

Running social media training workshops since 2009.

Clients include RM Education, GE Capital, Aldermore Bank, Volkswagen Group..

Creating Customers for our Clients

1 speaker

1 session

2 known attendees

  • Jacqui Crawley
  • Edward van der Kleijn

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