Tuesday 9th July, 2013
8:45am to 12:00pm
Part 1 - The LinkedIn Mind Set
We look at why LinkedIn is a key lead generation tool, and how to get the most out of LinkedIn, one hour a day. You will find out the key considerations to creating a LinkedIn profile that really works. We will reveal the secrets that are used by LinkedIn achievers to encourage inbound leads.
Part 2 - LinkedIn Profile Builder
We look at creating an optimised profile for LinkedIn success. By making the most of your personal LinkedIn profile as well as looking at the settings to ensure privacy and yet allow you to benefit fully from the lead generation and marketing potential of the site. This session is hands on and changes made will show immediate results.
09:00 – 10:30 Introduction to LinkedIn
•LinkedIn Introduction and History
•Why LinkedIn is such a powerful addition to your business development strategy
•The LinkedIn Achievers Mind Set
•Social Media policy for your business and people
•Planning your activity to ensure success
10:30 – 12:30 LinkedIn Profile Builder
•The secrets of an optimised personal profile
•LinkedIn profile updates
•Public profile URL
•Tools on LinkedIn to push your business marketing communications
•Marketing your products and services
•Using updates to get your message out successfully
Questions are encouraged throughout – the format is informal and informative with a mixture of slides and video to introduce the key areas we are looking at, going online to demonstrate the capabilities of the site in live situations.
12:30 – 13:30 Lunch
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