Planning Social Media: Tweets, Posts and Pins with a Purpose

A session at MLA/DLA Annual Conference 2013

Thursday 9th May, 2013

9:00am to 10:15am (EST)

Did your library create a Facebook or Twitter account without carefully considering the purpose and goals of your involvement? If so, you’re certainly not alone. To achieve success using social media, you not only need to be active; you must also have a clear understanding of why you’re using social networks and what you’re trying to accomplish. In this session, participants will have the opportunity to draft a social media purpose statement and goals for their library. The group will also explore strategies for measuring the impact of social media on the organization.

About the speakers

This person is speaking at this event.
Natalie Burclaff

Reference and Instruction Librarian at University of Baltimore bio from LinkedIn

This person is speaking at this event.
Catherine Johnson

Head of Information Literacy Initiatives at University of Baltimore bio from LinkedIn

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Time 9:00am10:15am EST

Date Thu 9th May 2013


Conference 2, Clarion Resort Hotel

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