Friday 20th September, 2013
2:30pm to 2:55pm
The hype surrounding mobile remote payments and mobile proximity payments relies on apps, standards, and consumer electronics standards – as well as a whole ecosystem of retailers, public transportation, banks/card schemes and consumers. Why is this taking off so slowly? Why are we in year 8 of contactless payment trials with mobile phones?
This Lighting Talk will focus on lessons learned in online, mobile and contactless payments since launch of these technologies in 2004, and where some of the industries involved might be missing the boat in ignoring what consumers really want.
Developing market mobile/payments guy
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