Back to the Kitchen: Impact of a Social Media Campaign during National Childhood Obesity Awareness Month

A session at Priester National Health Extension Conference

Tuesday 16th April, 2013

1:30pm to 2:30pm (PST)

The Back to the Kitchen social media campaign took place in September 2012 during National Childhood Obesity Awareness Month. This ground-breaking campaign focused on utilizing Facebook and other sites to educate the online public about the importance of family mealtime and how to increase cooking and healthy eating habits at home. This workshop will explore the planning and development process, as well as the implementation from both the campaign coordinator and participant perspectives. Campaign results and impact data will also be shared. Workshop participants will leave knowing how to implement similar social media campaigns in their line of work.

Jamie Seger, Cheryl Spires, The Ohio State University

About the speakers

This person is speaking at this event.
Cheryl Barber Spires, R.D., L.D.

SNAP-Ed Program Specialist, West Region at Ohio State University Extension

This person is speaking at this event.
Jamie Seger, M.Ed.

Family & Consumer Sciences Program Coordinator, Ohio State University Extension

Coverage of this session

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 1:30pm2:30pm PST

Date Tue 16th April 2013

Session Hash Tag


Short URL


Official event site


View the schedule



See something wrong?

Report an issue with this session