Tuesday 16th April, 2013
1:30pm to 2:30pm
The Back to the Kitchen social media campaign took place in September 2012 during National Childhood Obesity Awareness Month. This ground-breaking campaign focused on utilizing Facebook and other sites to educate the online public about the importance of family mealtime and how to increase cooking and healthy eating habits at home. This workshop will explore the planning and development process, as well as the implementation from both the campaign coordinator and participant perspectives. Campaign results and impact data will also be shared. Workshop participants will leave knowing how to implement similar social media campaigns in their line of work.
Jamie Seger, Cheryl Spires, The Ohio State University
SNAP-Ed Program Specialist, West Region at Ohio State University Extension
Family & Consumer Sciences Program Coordinator, Ohio State University Extension
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