Measuring and evaluating PR: CIPR training "taster" workshop

A session at The Public Relations Show 2013

Tuesday 26th November, 2013

12:00pm to 12:40pm (GMT)

Get up to date on the latest developments and guidance on PR planning and measurement, with a focus on social media and digital activity. Get insight into setting objectives and choosing the right measures. Find out why AVE is a discredited measure and research is the foundation for planning PR campaigns.

About the speaker

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Andrew Bruce Smith

CIPR trainer

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Time 12:00pm12:40pm GMT

Date Tue 26th November 2013

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Books by speaker

  • Share This: The Social Media Handbook for PR Professionals

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