Panel: Local News as a Loss Leader?

A session at Street Fight Summit West 2013

  • Eric Bright

With newspaper dollars shrinking at a rate about seven times faster than digital ad revenues are rising, publishers are actively on the hunt for business models that will sustain their high-overhead content operations.

One answer: Stop focusing so much on selling ads, and start selling creative services and media buying. In other words, become your clients’ ad agency. In the long view, will it solve the revenue problem?

About the speakers

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Eric Bright

VP Commerce, Dessert Digital Media

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Peter Newton

President, GateHouse Ventures at GateHouse Media bio from LinkedIn

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Mike Orren

President, @yourspeakeasy content/social/promo agency. Host of the Marketing Distilled Podcast. Husband of @cryorren. Mungarian at @MungerPlace church. bio from Twitter

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Date Tue 4th June 2013

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