With newspaper dollars shrinking at a rate about seven times faster than digital ad revenues are rising, publishers are actively on the hunt for business models that will sustain their high-overhead content operations.
One answer: Stop focusing so much on selling ads, and start selling creative services and media buying. In other words, become your clients’ ad agency. In the long view, will it solve the revenue problem?
VP Commerce, Dessert Digital Media
President, @yourspeakeasy content/social/promo agency. Host of the Marketing Distilled Podcast. Husband of @cryorren. Mungarian at @MungerPlace church. bio from Twitter
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