The check-in era has given way to a period in which contextual services — products built on top of a passive stream of location data rather than the occasional ping to a GPS — dominate. The data isn’t big, it’s massive. And the opportunities for developers and marketers are equally immense in risk and reward.
Director, Esri R&D Center Portland. Cofounder #indieweb/@indiewebcamp, calm technology, cyborgs, comics, future of location and mobile. Frequent speaker.
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