Panel: What Media Buyers Want

A session at Street Fight Summit West 2013

The ability to target customers on the go is a huge opportunity mobile devices bring to digital advertising. Learn from experts who have run successful mobile local campaigns on what worked, what didn’t and what opportunities the future and new technologies brings. Key topics to be discussed: the balance between hyperlocal and scale; tracking the offline conversion; and tricks to creating engaging local mobile ads.

About the speakers

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Sabrina Alimi

Digital advertising professional with a focus in ad operations, local and mobile at the IAB. bio from Twitter

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Lexie McCarthy

Media Supervisor at AKQA bio from LinkedIn

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Rob Reed

Ten years on the pro leisure tour. Founder @MomentFeed and @MaxGladwell. Dad, author, snowboarder, cyclist bio from Twitter

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Date Tue 4th June 2013

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