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Silicon Halton Meetup #44: Special Presentation by the Weather Network

The evolution of their strategy from television to interactive websites and apps

11 June 2013 from 7pm to 10pm

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The Weather Network | Pelmorex Media Inc. provides weather information to millions of Canadians each day across it’s media properties - television (15 million monthly viewers), online (8 million monthly unique users), mobile and tablet apps (8 million monthly users). They are also one of the largest information technology companies in Halton region – employing over 450 people. Their goal is to be the best weather and weather-related content and information provider in Canada. They are committed to delivering weather information to consumers 24 hours a day, 365 days a year, across all platforms

Join us on June 11 as Carrie Lysenko, Director Web Services and Moe Abeidat, Director Software Development share their story about the evolution of their strategy from television to interactive websites and apps. They will discuss the website’s history, it’s challenges, why and how they recently re-launched their website, and what they see for the Weather Network’s future. It’s a great made in Canada technology story.

About the Presenters

Carrie Lysenko: Director Web Services, The Weather Network | Pelmorex Media Inc.
Carrie leads business and platform strategies for theweathernetwork.com and meteomedia.com at Pelmorex Media Inc. She has held progressive roles in information technology and marketing within the company over the past 9 years. Previously, Carrie held management roles at the Toronto Blue Jays Baseball Club and Inventa Agency where she led promotional programs for Molson, Coca-Cola and The Vancouver Canucks.

Moe Abeidat: Director Software Development, The Weather Network | Pelmorex Media Inc.
Moe is responsible for software development strategy and leadership of the development of a wide range of technology, products and services, including: web, mobile web, mobile, tablet, PC and interactive TV apps. Moe has been with the Weather Network for almost 2years. Previously, he held progressively more senior development positions at ADP, Empathica and Brightpoint.

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