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Gamification in mobile world

A session at SmartDevCon 2013

Do you know what gamification means? This old idea has got new strength together with smartphones and tablets market grow. Those two devices have changed the way how the world’s largest companies are trying to reach users. The world of TV, radio and even billboard advertisement is decreasing step by step. Right now the share of those three channels are being slowly taken by mobile applications that are installed on our devices. Your smartphone will tell you when you should change an oil in your car, what ingredients you need to buy for your favourite dinner, and so on....

Do not you like ads? So maybe something else... Do you want to find out what should you do to make your application successful?

The key for that is to get to know idea of gamification better. During this speech you will be able to learn how to combine techniques known from games with your applications. You should remember that not only the main features are important. You should provide entertainment to users of yours’ applications.

After this lecture you will able to do this. During this speech compressed dose of theory will be presented in an accessible way together with huge number of examples.

About the speaker

This person is speaking at this event.
Michał Jankowski

www.jankowskimichal.pl

Developer, designer and sometimes an architect. He began programming over 15 years ago starting from Basic and Assembler for 8-bit computers. For over 8-years he is creating applications for .net platform for the world’s largest companies. From the beginning he is Windows Phone platform passionate. Applications he has created are the most downloaded and highest rated app in Polish Windows Phone Store. In free time – passionate blogger - Zawód.Programista.NET().

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SmartDevCon 2013

Poland Poland, Katowice

12th14th September 2013

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