C102: Driving TV Everywhere—Innovations, Challenges and the Tools of the Trade

A session at Streaming Media East

Tuesday 21st May, 2013

11:45am to 12:30pm (EST)

TV Everywhere offers the promise of letting customers watch what they want to watch, wherever and-ideally-whenever they want to watch it. In order for TV Everywhere to take hold, MVPDs need to open up, partner, and extend their services to their customers wherever they may be. Given technical limitations, rights limitations, and sensitivities around brand and user experience, how are MVPDs innovating around this challenge and getting comfortable with sharing their services and customer relationships? Find out what MVPDs and partners are doing to make TV Everywhere a reality, and learn about some of the experiences that are becoming available to end consumers.

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Time 11:45am12:30pm EST

Date Tue 21st May 2013

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