How to manage social media for teams

A session at Webinar: Managing Social Media for Teams

One of the most difficult challenges facing organisations today is: How to manage social media as a team?

In the past five years we have moved from the 'Lone Evangelist', through the 'Fifth Wheel' and 'Multiple Hub and Spoke' models towards, for the most advanced, something close to a fully operationalised model in which each relevant stakeholder plays an active role. But what does this mean on the ground? And how do you get to this point?

In this fascinating 1-hour webinar, Our Social Times CEO, Luke Brynley-Jones, will be joined by a team of brand and agency experts, including Leon Chaddock (CEO of Sentiment Metrics), to explore some of the thorniest issues facing social media teams today:

  • Who should your Social Media Team be comprised of? And who should lead it?
  • What structure and processes should you adopt?
  • How should you integrate different departments and their needs?
  • What tools and services do you need to facilitate this?
  • How can you ensure visibility between teams and team members?
  • How can you ensure that customer queries are resolved?
  • What should you do if the system breaks down?

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Date Thu 7th March 2013

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