•  

The Dark Arts of Player Acquisition

A session at Social Gambling & Gaming Summit

A look into the metrics, magic and mad science of player acquisition.

Player acquisition is the lifeblood of the game industry. No players, no game. The competition is brutal. Over 150 games are submitted to the Apple App Store every day. If you want to survive that maelstrom, player acquisition must be a core focus from day one. It needs to be designed into the DNA of the game. In this talk we’ll tackle the alchemy vs. science in player acquisition. We’ll look at just what falls under a developer’s control and what remains in the realm of luck and black magic. We’ll review current best practices, where they work and where they don’t. We’ll dive into the shark-filled social media waters and examine the potential and power of Peer2Peer referral. And we’ll risk reading the tea leaves to take a stab at what might be coming down the pike.

About the speaker

This person is speaking at this event.
Jamison Selby

Director, Monkey King Games

Coverage of this session

Sign in to add slides, notes or videos to this session

Tell your friends!

When

Date Tue 14th May 2013

Short URL

lanyrd.com/scffzp

Official event site

socialgamingsummit.de

View the schedule

Share

See something wrong?

Report an issue with this session