Workshop B: Employer Branding Strategies: Making the Most of Social Media and Employee Engagement

A session at Social Recruiting Strategies Summit: Chicago 2013

Tuesday 23rd July, 2013

1:00pm to 4:00pm (CST)

Employer Brand is how your organization creates a reputation. As a talent acquisition professional, how you use social media directly affects your company’s brand. As you know, with a better reputation come better candidates. Identification, improvement and effective management of your employer brand strategy are key to the success of the recruiting function. Many companies are rushing into employer branding without a clear direction of where they are heading. The key to developing your employer brand strategy is to arrive at a comprehensive understanding of the organizational culture, work experience, key talent drivers (engagement factors), external perceptions, leadership vision, and management practices.

This workshop is designed to help you get the most from social media, learn the latest techniques to maximize and sustain employee engagement, enhance the employee experience and gain more from your employment brand leading to increased overall business performance. This workshop will cover how to effectively:

Determine how employer branding is viewed inside your company
Define employer brand objectives and project scope: Identify top employer brands and what they have in common
Identify your employer brand: Ensure your employer brand reflects the culture and behaviors you want from your employees
Understand the importance to Communications planning
Engage Management: Tips on getting buy-in from senior management

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Time 1:00pm4:00pm CST

Date Tue 23rd July 2013

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