Learn How To Leverage Voice of the Customer

A session at Social Fresh East 2013

Thursday 18th April, 2013

1:30pm to 2:00pm (EST)

At JetBlue they have learned that building the relationship is much more important than asking for a sale in social media. A relationship first mindset focuses on the consumer's voice and earn's a business the right to monetize. Social media is a critical tool for bringing humanity back into the marketing equation. Join Morgan as he shares the lessons JetBlue has learned in building their award winning social media program over the last several years.

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Morgan Johnston


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Time 1:30pm2:00pm EST

Date Thu 18th April 2013

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