Thursday 18th April, 2013
2:15pm to 2:45pm
If you want to outperform your competition in 2013, by all means get an ad budget. And when you’re thinking about targeting by age, geography, gender or all the other fields Facebook allows, think equally long about social promotions. Social media is most efficient when you get your fans excited. Without going after organic engagement AND paid media, businesses will never learn what makes their community tick.
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