Thursday 18th April, 2013
5:15pm to 5:45pm
Join Christopher S. Penn for an exploration of how different kinds of media create audience, drive leads, and fuel sales, with a focus on how all forms of media have become social and how your business will benefit from a strategy that brings more people to your doorstep for your marketing and sales to convert. We'll even look at several models of measurement and ROI for media that will get you from front lines to bottom line that you can implement immediately.
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