The Impact Equation: Are you making things happen or just making noise?

A session at Social Fresh East 2013

Friday 19th April, 2013

1:45pm to 2:15pm (EST)

You were told to "just get on the social networks" and you'd be successful. Start a Facebook page and you can just start cashing checks. But that didn't happen. Why not? Because you didn't have enough information, and you had too many conflicting goals.

The Impact Equation is a simple formula for a complex challenge: getting a unique idea seen by a platform of value, and having that idea be cared about (and responded to) by a community that matters. If you're selling, this is the new digital method (based on thousands of years of offline behavior). If you're promoting, here's how you rise above the noise.

Starting from the big ideas and moving down to actionable "recipe cards" for success, Chris Brogan will share with you the steps you need to rise above the noise.

About the speaker

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Chris Brogan

President, Human Business Works

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Time 1:45pm2:15pm EST

Date Fri 19th April 2013

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Books by speaker

  • Trust Agents
  • Social Media 101

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