Friday 19th April, 2013
1:45pm to 2:15pm
You were told to "just get on the social networks" and you'd be successful. Start a Facebook page and you can just start cashing checks. But that didn't happen. Why not? Because you didn't have enough information, and you had too many conflicting goals.
The Impact Equation is a simple formula for a complex challenge: getting a unique idea seen by a platform of value, and having that idea be cared about (and responded to) by a community that matters. If you're selling, this is the new digital method (based on thousands of years of offline behavior). If you're promoting, here's how you rise above the noise.
Starting from the big ideas and moving down to actionable "recipe cards" for success, Chris Brogan will share with you the steps you need to rise above the noise.
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