Youtility: Why Smart Companies are Helping, Not Selling

A session at Social Fresh East 2013

Friday 19th April, 2013

2:45pm to 3:15pm (EST)

If you sell something, you make a customer today, but if you help someone, you create a customer for life. Trying to differentiate your business by shouting louder or going "viral" is a fool's errand. Smart companies sell more by selling less because they focus on providing massively useful information, not promotion.

Filled with dozens of real-world examples, this hilarious and powerful presentation will fundamentally change the way you think about marketing and sales. Is your marketing so useful that people would pay for it? That's what it takes to become a Youtility….and you can get there.

About the speaker

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Jay Baer

Convince & Convert

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Time 2:45pm3:15pm EST

Date Fri 19th April 2013

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Books by speaker

  • Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio)
  • Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)
  • Youtility: Why Smart Marketing Is about Help Not Hype

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