Friday 19th April, 2013
2:45pm to 3:15pm
If you sell something, you make a customer today, but if you help someone, you create a customer for life. Trying to differentiate your business by shouting louder or going "viral" is a fool's errand. Smart companies sell more by selling less because they focus on providing massively useful information, not promotion.
Filled with dozens of real-world examples, this hilarious and powerful presentation will fundamentally change the way you think about marketing and sales. Is your marketing so useful that people would pay for it? That's what it takes to become a Youtility….and you can get there.
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