Friday 19th April, 2013
3:15pm to 3:45pm
Most of social media marketing's resistance still comes from the boardroom, where a disconnect frequently exists between social media practitioners and the c-suite. This session will provide perspective on what matters most to c-level executives, how to formulate those insights into their language and what ways are best to encourage senior leadership's participation. Learn how to turn your biggest resistors into social media's top advocates.
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